Mobile marketing: perfect and instant targeting
Mobile marketing is a highly effective digital marketing strategy aimed at mobile device users.
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
The importance of digital sponsorship in the promotion of a brand
Promoting your products or services is a challenge. Digital sponsorship is the most obvious marketing solution.
Marketing automation solution: the step-by-step guide for BtoB
Discover our complete guide to understand what a marketing automation tool is for and how to use it in BtoB.
The use of storytelling in a digital communication campaign
Storytelling is an effective marketing technique to promote a brand. However, the message must be tailored to the intended audience.
E-mailing and newsletter: the secrets to make them impactful
The digital marketing of a company relies on various techniques to achieve the communication and commercial objectives set by it. The most […]
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or […]
What is the influence of the CNIL in commercial prospecting?
What is the influence of the CNIL in commercial prospecting? The General Data Protection Regulation, known as « GDPR », in force since May […]
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
Smarketing: the alliance of the marketing and sales department
The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the […]