Be visible to prospects, what and how to do it?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, […]
The importance of a logotype in promoting your business
Because of its uniqueness, a logotype makes it possible to systematically identify a company, which makes it possible to promote it.
Magileads at the service of HR for the search of target candidates
Magileads allows you to target candidates and recruit the right profiles without wasting time.
AI and digital marketing: trends you should follow in 2022
In 2022, artificial intelligence technology is intrinsically linked to Digital Marketing. Find out why.
Digital marketing: the differentiation strategy
Do you want to adopt differentiation marketing for your business? Here's how to do it.
B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B business prospecting is to find new customers. It has therefore been necessary to develop several techniques over the […]
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it […]
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case […]
E-mail prospecting: how to get more returns?
In terms of prospecting, if an email is fast and inexpensive, the study entitled « Email Marketing attitude BtoB 2016 of the Sncd » […]
Understanding the GDPR and making your email campaigns compliant
Reinforced on May 25, 2018, the GDPR or General Data Protection Regulation is a regulation that applies to all companies operating in […]
Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results when it comes to qualifying leads. To channel efforts, why not select leads […]
A beginner’s guide to marketing automation
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department […]