Position 0 on Google: how to reach it quickly?
Being on position 0 of Google makes SEOs dream. Here's what you need to do to achieve this positioning.
Focus your customer acquisition strategy on social networks
The techniques for finding customers have changed since the advent of social networks. Here's how to go about it now.
Market research or marketing research?
In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research , on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on…
Techniques to get an attractive blog
The blog shares the most effective communication channels when embarking on digital marketing.
Top 10 Best Mobile Marketing Strategies
Mobile marketing brings together communication methods for users of mobile devices such as smartphones.
How to perfect your operational planning?
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful business plan is based on adhering to one crucial rule: "focus on the most…
Develop your Web marketing strategy by the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we…
Social Selling a lever for digital marketing
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you…
Lead generation: what does it consist of? And how to implement an effective strategy?
Lead generation is an important component of the prospecting process and ideally conversion. This is the first step in the buying cycle. It allows you to broaden the scope of your market. So what does it consist of? And what process should be adopted to generate more leads? What is…
For a more successful business, opt for omnichannel
Today's customers are much more aware of products, brands and prices than ever before. Typical features of today's shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex…