Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of celebrity support, and integrates it into a modern content-driven marketing campaign.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or services. Traditionally, it is the advertisements and salespeople who take care of this part. Only, time changes and prospects evolve too. Technology has taken a very important place…
Smarketing: the alliance of the marketing and sales department
The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the marketing department is one of the catalysts of sales. With this in mind, the technique of Smarketing is becoming more and more important in digital marketing. So, what…
Be visible to prospects, what and how to do it?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, the means of visibility par excellence is the web. This is why traditional prospecting techniques are less and less effective. The future of marketing now lies in online…
Digital marketing: the differentiation strategy
Do you want to adopt differentiation marketing for your business? Here's how to do it.
B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B business prospecting is to find new customers. It has therefore been necessary to develop several techniques over the years. However, each available technique corresponds to a specific context . You will not be able to use wrongly through, at the risk of not convincing your target.…
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of…
Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results when it comes to qualifying leads. To channel efforts, why not select leads that have strong potential upstream? This is the challenge of Account Based Marketing (ABM). In this article, we propose to understand how ABM works and benefits for your…
A beginner’s guide to marketing automation
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department to focus on marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages made up of offers. The data that is fed must be…