Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called "affiliates". Here are some details to better understand.
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called "inbound marketing". This concept was born…
Digital marketing: on which social networks to position yourself in 2022?
For a company's digital marketing, social networks are a real opportunity. Nevertheless, it is important to choose them well.
The Social Media Manager: a major element of digital marketing
The Social Media Manager (SMM) is a vital need for the proper functioning of a successful and successful business.
Digital agency and brand content
Digital technology is becoming more and more important in today's world. Merchants must then adapt to this new mode of communication, so as not to be overtaken. The rapid evolution of the digital world is forcing industries to adapt to it, at the risk of quickly falling into loss. Currently,…
The fundamentals of marketing automation
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture critical information about your potential customers, generate new business opportunities at all times, maintain customer relationships, analyze and calculate ROI, optimize actions, and align marketing campaigns…
Why is content marketing essential in a business strategy?
Take advantage of the boom that digital is taking. In recent years, it has become a reflex for prospects to search for a product or service on Google at some point in their buying journey. As a result, your company must adapt an appropriate commercial approach by ensuring optimal visibility.…
Transform your marketing practices with Demand Generation
Above all, we need to understand the psychology of today's buyer. Nowadays, buyers collect information online, through various sources and according to their own wishes. That's why marketers need to focus on understanding the buyer's needs and helping them with their buying process instead of making direct requests. Demand generation…
How to make an effective competitive intelligence?
Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your business. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this topic. What is competitive…
How to sustainably generate leads with inbound marketing?
Inbound marketing, you have probably heard about it given the transformation and evolution of digital in recent years. This business strategy is all about attracting prospects to you and your business using different means. Capturing the attention of your prospects and making them engage in an action with your brand…