Banking marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital. Here are the new challenges!
The challenge of the API in digital marketing
The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don't know what an API…
The impact of digital on an organization’s activities
Digital transformation is an opportunity for organizations. In a global way it is one of their major concerns.
What is a benchmark?
Meta description : benchmarking helps you guide your strategies to achieve your goals. It is about capturing good practices in various sectors, to adapt them in your process by bringing an innovative touch. The benchmark is used to improve your action plan decision-making. It allows you to measure the performance of…
The 7 Best Ways to Develop a B2B Content Marketing Strategy
In today's global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content on B2B decision makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their campaigns…
How does Magileads offer an omnichannel campaign?
Magileads is an international French start-up . With a base of more than 15 million BtoB contacts, it offers the 1st SaaS platform for customer / partner acquisition and loyalty in France. It is in this perspective that we support our customers and partners in expanding their field of prospects.…
The multichannel campaign: benefits, effective channels and example scenarios
Haven't you noticed that currently, prospects are omnipresent on different prospecting channels? Yes! The adoption of a multichannel campaign has then become essential for any company wishing to develop its business. Lead generation and customer retention that you have already acquired are the main drivers of the sustainability of your…
Scraping: LinkedIn again slowed down in its fight
LinkedIn has registered a new judgment against him in his fight against a company collecting data from his public profiles. Under California law, what does "unauthorized" access to computer systems mean? On the spot, the Court of Appeal had to judge. The context: a dispute in which it had already…
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.