3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of…
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen - Business Case, Data and AI - Business Case This Business Case from the latest edition of the BtoB Summit documents the collaboration between Lundi Matin, publisher of a software for digitizing points of sale, and Magileads,…
A beginner’s guide to marketing automation
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department to focus on marketing strategy. Automation has a direct impact on sales quality by delivering engaging messages made up of offers. The data that is fed must be…
5 tips to increase the performance of your business
To quickly improve your company's performance, you should definitely know these five techniques.
Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called "affiliates". Here are some details to better understand.
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called "inbound marketing". This concept was born…
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand
Commercial prospecting: software guaranteeing its effectiveness
To increase your company's revenue, adopting a business strategy is essential. Prospecting is a crucial step in this strategy. It is a job that requires organization. To ensure an effective layout, you need the right tools. These are the prospecting software. What is prospecting software? A prospecting software is a…
How to set up an effective blogging strategy?
More than half of Internet users consult blogs. Brands are required to offer substantial content marketing to deal with this reality. To succeed a blog, different parameters must be respected. In this article, we'll look at how to use blogging smartly to stand out. What is a blog? Blogging comes…