How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
E-mailing and newsletter: the secrets to make them impactful
The digital marketing of a company relies on various techniques to achieve the communication and commercial objectives set by it. The most popular are probably video advertising and social networks. Still, emails haven't lost their interest yet. Here, it's no longer just a matter of writing a generic email in…
3 défis pour l’e-commerce et le marketing digital en 2022
3 défis de l'e-commerce et du marketing digital que vous pouvez transformer en opportunités en 2022 pour gagner de l'avance.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
L’impact du digital sur les activités d’une organisation
La transformation digitale est une opportunité pour les organisations. D’une manière global elle est l’une de leurs préoccupations majeures.
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or services. Traditionally, it is the advertisements and salespeople who take care of this part. Only, time changes and prospects evolve too. Technology has taken a very important place…
What is the influence of the CNIL in commercial prospecting?
What is the influence of the CNIL in commercial prospecting? The General Data Protection Regulation, known as "GDPR", in force since May 25, 2018, is a European text aimed at regulating the processing of personal data on the territory of the European Union. It follows the amendment of the law…
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
Comment améliorer la fidélisation des clients B2B par des newsletters ?
Vous pouvez améliorer la fidélisation de vos clients B2B grâce aux newsletters, à condition de respecter les règles. Voici comment faire exactement.
Prospection digitale : 3 techniques prometteuses pour une entreprise en 2021
Si vous êtes une entreprise et que vous voulez vous démarquer de vos concurrents, la prospection digitale est votre meilleur atout. C’est un ensemble de techniques propres au web marketing qui visent à attirer des visiteurs sur un site. Ces visiteurs sont ensuite convertis en prospects après une action effectuée, puis…