How to improve B2B customer loyalty through newsletters?
You can improve the loyalty of your B2B customers through newsletters, as long as you follow the rules. Here's how exactly.
8 exemples d’e-mail marketing automation
Voici 10 exemples d’emails que vous pouvez utiliser pour mener à bien votre campagne de marketing automation.
Les meilleures introductions pour créer un email de prospection commerciale
Chat GPT vous donne 7 exemples et 7 astuces pour créer les meilleures introductions d'un email de prospection commerciale.
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of…
E-mail prospecting: how to get more returns?
In terms of prospecting, if an email is fast and inexpensive, the study entitled "Email Marketing attitude BtoB 2016 of the Sncd" showed that 43 emails on average arrive in the inbox of a professional, 10 of which are of an advertising nature. It therefore seems difficult to capture his…
Marketing digital : pourquoi et comment digitaliser son entreprise ?
Digitaliser son entreprise semble en ce moment inévitable mais surtout sine qua none pour toute entreprise.
Understanding the GDPR and making your email campaigns compliant
Reinforced on May 25, 2018, the GDPR or General Data Protection Regulation is a regulation that applies to all companies operating in the countries of the European Union. The main objectives of this legal framework are to allow European Internet users (adults and minors) to better control their personal data…
Stratégie emailing : bonnes pratiques et chiffres clés en 2022
Pour affiner votre campagne marketing 2022, vous devez connaître comment vos cibles se comportent vis-à-vis des emails.
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called "inbound marketing". This concept was born…
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand