Leads

Market research or marketing research?

In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research , on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on…
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Why give importance to lead scoring?

Before stating the importance of using lead scoring for your business, it would be wise to know what this system really consists of and how it works. What is lead scoring? Lead scoring is a marketing technique aimed at scoring prospects according to their ability to become customers. The scores…
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How to define a strategy for a VSB and SME?

The numbers are telling, France more than 80,000 businesses go bankrupt each year. To avoid being part of it, ensure the future of your business by putting all the chances on your side. For this, a well-framed marketing strategy is a solid foundation on which you can base yourself. Using…
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Online Lead Generation: Best Practices

Want to learn more about effective online lead generation ? Take a look at some of today's fastest growing companies. You'll find that they're growing at a staggering rate thanks to multi-level lead generation marketing techniques. Few societies remained in the medieval period. Indeed, they simply did not survive the…
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Develop your Web marketing strategy by the CMS

In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we…
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5 effective tips to turn your leads into customers

Lead conversion is the final step in your inbound marketing strategy, but it's not easy. Consumers increasingly have the means to learn about the services or products they are looking for and can easily compare them. This makes their conversion more complicated. But don't worry! We will give you the…
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