How to score your BtoB prospects? The complete guide
To properly qualify a prospect, you need to score it. Here's how to rate them appropriately.
Magileads: the omnichannel prospecting specialist at the Paris e-marketing show from 29 to 31 March
Magileads, the omnichannel prospecting expert, will exhibit at the Paris 2022 e-marketing show. Join us at booth 2AZ1!
For a more successful business, opt for omnichannel
Today's customers are much more aware of products, brands and prices than ever before. Typical features of today's shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex…
The challenge of the API in digital marketing
The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don't know what an API…
What is lead nurturing?
Lead nurturing is an essential ingredient of inbound marketing. It is the key to nurturing the relationship with your customers and to successfully converting them and retaining them to the brand. Getting a user to leave you their data and become a lead is a very important first step. However,…
Business websites: 7 tips for lead generation
A company's website plays a crucial role in inbound marketing. It makes it possible to generate commercial contacts and retain existing customers. However, finding new B2B customers is a daunting task. You need to make sure your company's website has the potential to become a benchmark when it comes to…
The impact of digital on an organization’s activities
Digital transformation is an opportunity for organizations. In a global way it is one of their major concerns.
7 phrases you should definitely ban from your prospecting emails
The quality of your prospecting emails determines a large part of the success of your campaigns. Here are 7 phrases to avoid.
The 7 Best Ways to Develop a B2B Content Marketing Strategy
In today's global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content on B2B decision makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their campaigns…
Use webinars to qualify leads
Competition today is fiercer than ever. There are many ways to collect leads and turn them into customers. One of the most effective ways is to identify the people who register for your webinars. Webinars are interactive and live online marketing presentations that use web conferencing technology. If you're looking…