Le blog de la prospection client

E-mail prospecting: how to get more returns?

In terms of prospecting, if an email is fast and inexpensive, the study entitled "Email Marketing attitude BtoB 2016 of the Sncd" showed that 43 emails on average arrive in the inbox of a professional, 10 of which are of an advertising nature. It therefore seems difficult to capture his…
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Implement an Account Based Marketing strategy

Not all digital marketing techniques generate the same results when it comes to qualifying leads. To channel efforts, why not select leads that have strong potential upstream? This is the challenge of Account Based Marketing (ABM). In this article, we propose to understand how ABM works and benefits for your…
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How to run an inbound marketing campaign?

Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called "inbound marketing". This concept was born…
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