The Social Media Manager: a major element of digital marketing
The Social Media Manager (SMM) is a vital need for the proper functioning of a successful and successful business.
Commercial prospecting: software guaranteeing its effectiveness
To increase your company's revenue, adopting a business strategy is essential. Prospecting is a crucial step in this strategy. It is a job that requires organization. To ensure an effective layout, you need the right tools. These are the prospecting software. What is prospecting software? A prospecting software is a…
8 tips for using LinkedIn in commercial prospecting
With over 600 million members worldwide, LinkedIn is one of the largest social networks. In fact, for businesses, it's probably the best social network. Marketers are increasingly using LinkedIn as their first source of new leads and tangible revenue. This is because they can't always wait for the marketing department…
13 Ways to Find Customers for Your Business
Even successful businessmen have a common answer when asked what is the most difficult aspect of starting a business. They will surely answer: find customers. Often, business owners have a very limited budget for marketing or advertising. This can really be an obstacle that seems insurmountable in the first few…
What are the practical techniques for generating qualified leads in B2B?
Commercial prospecting in B2B can be a complex operation that you can rationalize according to your means and objectives. Also, lead generation is a fundamental step in the sales process of a company, in digital marketing. Several methods can be used by your marketers to effectively generate qualified leads if…
Why should you have an up-to-date BtoB prospect file for the fall?
It is important that your BtoB prospect file is up to date. Learn how to optimize it for a successful campaign.
The fundamentals of marketing automation
Marketing and sales departments within a company must be consistent in terms of collaboration before adopting marketing automation techniques. Do you want to capture critical information about your potential customers, generate new business opportunities at all times, maintain customer relationships, analyze and calculate ROI, optimize actions, and align marketing campaigns…
Why is content marketing essential in a business strategy?
Take advantage of the boom that digital is taking. In recent years, it has become a reflex for prospects to search for a product or service on Google at some point in their buying journey. As a result, your company must adapt an appropriate commercial approach by ensuring optimal visibility.…
How to optimize your company’s website to generate more leads?
In digital marketing, a website is an effective tool for generating leads. On the other hand, if it is poorly exploited, your chances of generating leads or closing sales are slim or in the worst cases, it can even damage your brand reputation. But how do you do it then?…
10 mistakes to absolutely avoid in B2B sales prospecting
Beginner or expert in the field of B2B prospecting, anyone can make mistakes as long as you know in advance what to avoid. Very lucrative if the right methods are adopted, B2B prospecting is also known to be a more complex discipline because it involves several decision-makers. In this article,…