Le blog de la prospection client

Above all, we need to understand the psychology of today's buyer. Nowadays, buyers collect information online, through various sources and according to their own wishes. That's why marketers need to focus on understanding the buyer's needs and helping them with their buying process instead of making direct requests. Demand generation…

Competitive intelligence is a strategic device that allows you to indicate a demarcation tactic for your business. It consists of monitoring several elements that concern competition. This initiative allows us to stay one step ahead and offer better. In this article, we will focus on this topic. What is competitive…

Inbound marketing, you have probably heard about it given the transformation and evolution of digital in recent years. This business strategy is all about attracting prospects to you and your business using different means. Capturing the attention of your prospects and making them engage in an action with your brand…