Position 0 on Google: how to reach it quickly?
Being on position 0 of Google makes SEOs dream. Here's what you need to do to achieve this positioning.
Focus your customer acquisition strategy on social networks
The techniques for finding customers have changed since the advent of social networks. Here's how to go about it now.
Market research or marketing research?
In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research , on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on…
Techniques to get an attractive blog
The blog shares the most effective communication channels when embarking on digital marketing.
Top 10 Best Mobile Marketing Strategies
Mobile marketing brings together communication methods for users of mobile devices such as smartphones.
How to perfect your operational planning?
Having a solid operational plan in place can ensure the success of a project, especially at the team level. It is a necessary tool to achieve the goals you have defined in a strategy. A successful business plan is based on adhering to one crucial rule: "focus on the most…
Develop your Web marketing strategy by the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we…
Social Selling a lever for digital marketing
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you…
Lead generation: what does it consist of? And how to implement an effective strategy?
Lead generation is an important component of the prospecting process and ideally conversion. This is the first step in the buying cycle. It allows you to broaden the scope of your market. So what does it consist of? And what process should be adopted to generate more leads? What is…
For a more successful business, opt for omnichannel
Today's customers are much more aware of products, brands and prices than ever before. Typical features of today's shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex…
So what are the best fonts for an email?
An email consists of HTML code intended to be interpreted and displayed by various mailboxes such as Gmail, Yahoo mail, Hotmail, etc. Not all fonts are compatible with these email software. So leave creativity for printed materials. Instead, remember to respect the standards and bet on simplicity. Here are some…
What is a benchmark?
Meta description : benchmarking helps you guide your strategies to achieve your goals. It is about capturing good practices in various sectors, to adapt them in your process by bringing an innovative touch. The benchmark is used to improve your action plan decision-making. It allows you to measure the performance of…
Smarketing: an essential strategy to coordinate your sales and marketing
Are your sales reps complaining that your marketing team isn't doing a good job of just making your company's website fun to see? Or, if not, is your marketing team pointing the finger at your sales reps as lazy or worse, incompetent? These are situations that can arise and need…
The 7 Best Ways to Develop a B2B Content Marketing Strategy
In today's global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content on B2B decision makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their campaigns…
Bounce misses or bounce rate tips to improve them
Tips to improve your Bounce Rate on the internet The Bounce Rate is frequently misunderstood by site managers. This article will allow you to know more and especially to know the tips to improve it. Digital marketing is effectively demonstrated through performance on the web. Google Analytics provides several tools…
SWOT in digital marketing
SWOT analysis is an essential step in the development of a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that come your way. Currently, consumers rely heavily on digital means to search for products. Digital marketing then becomes…
How will content strategy help your business?
For anyone who owns and runs an online business, where they have to sell hundreds, if not thousands, of products. Quality content is a necessity. When an online entrepreneur is happy with the structure of their business, the conversations that take place are decent but the company lacks inbound traffic,…
How to write a perfect business plan?
Recently, studies have revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when properly exploited, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to minimize the usefulness of a business plan in…
Commercial prospecting: what is it and how to choose your strategy to succeed?
You have a company, and you want to win new customers? You will have to go through the prospecting stage. This is necessary to improve your turnover and sustain your business. However, as there are different techniques to conduct it, it will be necessary to take into account according to…
The importance of digital sponsorship in the promotion of a brand
Promoting your products or services is a challenge. Digital sponsorship is the most obvious marketing solution.
Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of celebrity support, and integrates it into a modern content-driven marketing campaign.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or services. Traditionally, it is the advertisements and salespeople who take care of this part. Only, time changes and prospects evolve too. Technology has taken a very important place…
Smarketing: the alliance of the marketing and sales department
The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the marketing department is one of the catalysts of sales. With this in mind, the technique of Smarketing is becoming more and more important in digital marketing. So, what…
Be visible to prospects, what and how to do it?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, the means of visibility par excellence is the web. This is why traditional prospecting techniques are less and less effective. The future of marketing now lies in online…
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