What is a benchmark?
Meta description : benchmarking helps you guide your strategies to achieve your goals. It is about capturing good practices in various sectors, to […]
The 7 Best Ways to Develop a B2B Content Marketing Strategy
In today’s global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content […]
How does Magileads offer an omnichannel campaign?
Magileads is an international French start-up . With a base of more than 15 million BtoB contacts, it offers the 1st SaaS […]
The multichannel campaign: benefits, effective channels and example scenarios
Haven’t you noticed that currently, prospects are omnipresent on different prospecting channels? Yes! The adoption of a multichannel campaign has then become […]
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it […]
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case […]
A beginner’s guide to marketing automation
Marketing automation solutions improve influence and engagement with customers and prospects. They reduce mundane and repetitive tasks. This allows the marketing department […]
