The strong SEO trends of the year 2022
To optimize SEO, you must stay connected with the evolution of algorithms and the requirements linked to these changes.
The 10 major innovations in BtoB prospecting
Discover the 10 major innovations in BtoB prospecting, including automation, AI, Big Data and more, to optimize your strategies and increase your leads.
Focus your customer acquisition strategy on social networks
Techniques for finding clients have changed since the advent of social media. Here's how to do it now.
Bank marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
6 key skills to excel in B2B sales in 2024
If you want to excel in B2B sales and increase your turnover in 2024, you must develop these 6 key skills of a good salesperson.
How to build an effective conversion funnel for a business?
The sales funnel is an essential element of customer relationship management, in the journey towards real conversion.
The importance of digital sponsorship in promoting a brand
Making your products or services known is a challenge to take on. Digital sponsorship is the most obvious marketing solution.
How to win over your competitors’ customers?
To position yourself as a leader in your market, you need to know these 7 steps to winning customers from your competitors.
Advantage of a PRM in a customer acquisition platform
New technologies and the democratization of the Internet and in particular social networks have made it possible to significantly innovate the marketing field. […]
What is ethical marketing?
Ethical marketing consists of carrying out marketing actions relating to causes or moral values that your company supports.
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has generally decreased. Therefore, here are some practical tips to optimize it in 2022.
The 7 advantages of SaaS software for a B2B business
Discover the 7 key benefits of SaaS software for B2B businesses. Transform your business with these modern and efficient solutions.
