Top 10 of the best Mobile Marketing strategies
Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
The podcast: an essential part of digital marketing
Podcasts not only communicate knowledge, but also promote a brand's offerings.
LinkedIn: Identify the best prospects with Spotlight filters
To save time and be efficient when prospecting on LinkedIn, you can use Spotlight filters.
What is a benchmark?
Benchmarking is an essential tool for any company seeking to evaluate its performance and identify opportunities for improvement.
Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of a celebrity endorsement, and integrates it into a modern content-driven marketing campaign.
Marketing automation solution: the step-by-step guide for BtoB
Discover our complete guide to understand what a marketing automation tool is used for and how to use it in BtoB.
Digital marketing: which social networks should you position yourself on in 2022?
For a company's digital marketing, social networks are a real opportunity. However, it is important to choose them carefully.
Commercial prospecting: software guaranteeing its effectiveness
In the dynamic world of sales, sales prospecting software is crucial to developing strong customer relationships.
Bounce rate: tips for improvers
Discover the strategies to transform your site into an attractive and engaging platform to maximize visitor interaction.
3 pricing strategies to launch your business
It is not always easy to set the price of a product or service. Here are techniques that will help you see things more clearly.
How to set up impactful retargeting ads?
How to set up impactful retargeting ads? Retargeting ads are a marketing technique that greatly improves the visibility of a company or brand.
How to sustainably generate leads with inbound marketing?
Inbound marketing is a business strategy that involves attracting prospects to you and your business using different means.
How can marketing automation help Smarketing?
How can Smarketing help improve your marketing automation performance and your B2B conversion results?
Strategy to improve online customer acquisition
A customer acquisition strategy focuses on the benefits your product will provide to your prospects.
Smarketing: an essential strategy for coordinating your sales and marketing
The term smarketing comes from the contraction of two terms: “sales” and marketing. Combination between salespeople and marketers.
What is the customer acquisition time?
How long should you wait to acquire new customers? Everything you need to know about customer acquisition time.
The 7 best ways to develop a B2B content marketing strategy
Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Digital storytelling: what benefits for your business in 2022?
Digital storytelling, also called storytelling, is an effective marketing method. Find out why.
Direct marketing: what are the advantages and disadvantages?
Direct marketing has its advantages and disadvantages. You need to know them well to refine your business strategy.
Marketing automation beginner's guide
Marketing automation is essential to help promote your business. Here is a beginner's guide to Marketing Automation
Lead nurturing: what is it?
Lead nurturing: an essential marketing strategy that aims to maintain and develop relationships with prospects through various channels.
Segmentation: the technique to better target your prospects and optimize your results
Impossible to optimize the results of your marketing efforts without personalizing your approaches, and therefore without a good segmentation strategy.
Develop your Web marketing strategy using the CMS
Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
How to Write Email Subject Lines That Always Work
Learn how to write effective email subject lines to boost your open rates. Discover key strategies and real-world examples for success. How to Write Email Subject Lines That Always Work
The tree structure: a fundamental step in website creation
The tree structure is essential to have an overall vision of the website. Here are some details to better understand.