The advantages of the LinkedIn prospecting tool
LinkedIn is an online professional networking platform with more than 740 million members in over 200 countries. Founded […]
The Ultimate Guide to B2B Lead Generation
B2B lead generation is an essential process in business-to-business marketing. It consists of identifying and qualifying […]
The multichannel campaign: advantages, effective channels and example scenarios
Explore the benefits of multi-channel campaigns that combine different communication channels to maximize impact.
B2B Lead Generation Statistics 2024
B2B lead generation is an essential part of marketing and sales for businesses in 2024. Recent statistics […]
Lead Acquisition: The Definition of Empathy
Lead acquisition is a fundamental process in business growth strategy. A lead, or prospect, is a person or […]
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution for increasing a company's turnover. Here is to better understand
Discover the different types of targeting
There are different types of targeting. Discover them to make your strategy much more relevant.
How to Acquire Quality Leads
Lead generation is an essential process in the marketing strategy of companies. It consists of identifying and attracting […]
5 great copywriting techniques to multiply your conversion rate
Multiply your conversion rate with these 5 copywriting techniques inspired by Bond Halbert's book.
Social media: a springboard for e-commerce
Social networks help to facilitate the accessibility of products sold on e-commerce sites.