Lead generation in B2B has become a real battleground. With so much noise in the digital space, it's increasingly difficult to be heard, even with an exceptional product or service. You've probably felt this frustration: knowing you have something valuable to offer, but being unable to capture the attention of decision-makers. So the question is, how can you really break through and reach these decision makers?
Adapt or disappear?
In an environment where the rules of the game are constantly changing, it is imperative to adapt your prospecting strategy. Mass campaigns based on generic lists are becoming obsolete. Email service providers are stepping up measures to prevent mass mailings, meaning those who continue to use these methods risk being quickly sidelined. However, cold outreach is not dead. It simply evolved. And to stay competitive, you have to evolve with it.
The Secret B2B Lead Generation Tactic
The key to getting ahead of your competitors is a smart, targeted approach. Many believe that it takes more effort to get better results. We believe in working smarter, not harder. Here's the secret: scrape relevant data from Google Maps and combine it with personalized video prospecting. It's not just a matter of data collection; it’s integrating this data into visually captivating content that truly captures your prospects’ attention.
Most people stop at data mining, but the real power lies in the synergy between scraped data and visually engaging content. If you want to increase your appointments, keep reading to learn the items and tools you'll need to execute this simple yet powerful approach.
The power of segmentation
A key part of this strategy is segmenting your prospect lists. It is crucial to create targeted campaigns using a common denominator. Today, many send thousands of emails to generic lists because they don't know how to get accurate data about their prospects.
Using Google Maps as a source, you can do the exact opposite. You will find relevant data, build a targeted campaign and send personalized emails to each of your prospects.
The best part? Few people know about this method, which places you among the 5% of leaders in the field of prospecting . This approach is a goldmine for anyone willing to go a little extra over the competition, and the investment is minimal.
The gold mine: searches on Google Maps
Many turn to LinkedIn or use platforms like Apollo to find data on their prospects. However, few people use Google Maps, which is a rich source of regularly updated data . By scraping this platform, you get valuable information about local businesses like beauty salons, plumbers, restaurants, etc. in a specific geographic area in just a few minutes.
Choose your target
First, choose your target and location. For example: beauty clinics in Paris.
The scraping tool: Magileads
For the extraction of relevant data, we recommend Magileads . The latter is designed to simplify and optimize lead generation by allowing you to efficiently scrape data from Google Maps. Here’s why Magileads stands out:
- Efficient and fast : Magileads lets you scrape contact information directly from Google Maps search results, including emails, phone numbers, and more.
- Ease of use : With an intuitive interface, Magileads makes the scraping process accessible even to users without advanced technical skills.
- Precise segmentation : Magileads helps you precisely segment your leads based on geographic and sectoral criteria, which allows you to create hyper-targeted campaigns.
By extracting data directly from Google Maps, you will be able to get all this information in a CSV file, ready to use for your campaigns.
↗️ Find out how to generate B2B leads quickly in Magileads
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Magileads is prospecting automation software that allows you to easily manage all the complex aspects of your marketing processes.
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