Creating an effective B2B prospecting list relies on reliable and relevant data.
LinkedIn, as a global professional network, offers tremendous potential for businesses looking to reach qualified prospects.
By combining LinkedIn with Magileads, a B2B lead generation platform, it is possible to leverage job postings as a strategic source for building high-quality prospecting lists.
Here's why this approach is relevant and how it can boost your business strategy.
1 – Hiring needs revealing business opportunities
Jobs posted on LinkedIn reflect a company's immediate needs, and often, those needs are related to an expansion, a specific project, or a new strategic direction.
By integrating this data into Magileads , you can identify business opportunities when companies are in a growth or investment phase. This allows you to adapt your prospecting according to their current needs, thus increasing the relevance of your offers.
2 – Targeting sectors and companies in full development
Companies that are hiring are often those experiencing rapid growth or investing in new technology or infrastructure. Job postings can therefore indicate expanding sectors or companies, perfect for targeting high-potential prospects.
By using Magileads to extract and enrich this data, you can segment your prospecting list according to specific criteria: company size, sector of activity, location, etc. This allows you to focus your efforts on businesses that are ready to invest in your services or products.
↗️ Discover in video how to extract the contacts of job offers on LinkedIn in Magileads:
3 – Access to key contacts in decision-making processes
Job postings on LinkedIn also help identify key decision-makers, often the people responsible for recruiting for strategic positions. This information, when used via Magileads, allows you to target the right people.
For example, if a company is looking for a marketing director, it is likely that this person will play a role in purchasing decisions related to marketing services or CRM software. You can therefore personalize your prospecting messages according to the specific needs of these decision-makers.
READ ALSO: Prospecting scenario models with Magileads: Email and LinkedIn strategies
4 – Personalization of messages and relevance of offers
Thanks to the information collected on job offers, it becomes possible to personalize your prospecting messages. Companies are more likely to respond favorably to an approach that takes into account their current needs, whether it's new hires, reorganizations or project launches.
Magileads allows you to automate this personalization, adapting your campaigns on a large scale while maintaining a targeted and relevant approach.
5 – Improved productivity and commercial efficiency
By combining LinkedIn and Magileads, you streamline the creation of your prospecting list. Job postings are a constantly updated and reliable source of data, saving you the hassle of spending time manually searching for prospects.
Additionally, Magileads automates lead collection, enrichment and segmentation, allowing you to focus your efforts on engagement and lead conversion, rather than on the initial research.
6 – Compliance with EEAT guidelines for ethical prospecting
Compliance with Google's EEAT (Expertise, Authoritativeness, and Trustworthiness) guidelines is essential to ensure the quality and relevance of your marketing actions. By using data from a trusted source like LinkedIn, you ensure you have accurate and current company information.
Additionally, using Magileads to automate and segment this data ensures an ethical approach, targeting only relevant businesses without resorting to intrusive or unsolicited prospecting practices.
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