What is a benchmark?

Meta Description: Benchmarking Helps You Guide Your Strategies To Achieve Your Goals. It is about capturing good practices in various sectors, to adapt them in your process by bringing an innovative touch. The benchmark is used to improve your action plan decision-making. It allows you to measure the performance of…
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The advantages of the B2B commercial prospecting tool

A B2B commercial prospecting tool is a software solution designed to facilitate the research and acquisition of new customers in the inter -company sector. These tools offer various features to optimize the prospecting process, in particular the identification and qualification of prospects, management of interactions, monitoring of opportunities, etc.
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Lead Generation: What is it?

The generation of B2B leads, or business to business, is a strategic process aimed at identifying and attracting potential prospects within other companies. These prospects are entities or individuals who have demonstrated an interest in the products or services of a company. The main objective of the generation ...
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B2B lead generation with Google Ads

The generation of B2B leads is an essential process for companies seeking to develop their professional customers. This approach is to identify and attract qualified prospects likely to become customers. Google Ads turns out to be a particularly effective tool for the generation of B2B leads, offering capacities…
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