The customer prospecting blog

How to choose a CRM? : Tips for SMEs

Customer Relationship Management (CRM) Technology is no length a privilege reserved for the multinational or sectors that master information technology. No Matter the size of your business, there is a crm system to follow your needs. Many SMBS Have Turned Away from Crm due to cost misconceptions. Maybe they just ...
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The best free sales prospecting tools

Free commercial prospecting tools have several advantages for companies, including SMEs with limited resources. These solutions allow organizations to initiate their prospecting activities without initial investment in expensive software. They thus offer the possibility of evaluating different options and of identifying the most suitable for ...
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ESN Lead Generation: How to Attract New Customers

The generation of B2B leads is an essential process for digital service companies (ESN). It consists in identifying and attracting qualified prospects, that is to say companies or professionals likely to be interested in the services offered. This approach is crucial for the commercial development of ESNs, allowing them ...
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Lead Generation: The Essential Expertise

The generation of leads is a fundamental element of contemporary marketing. This process is to identify and cultivate potential prospects for a business. Leads are people or organizations who have expressed interest in the offers of a company, making them more likely to ...
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Effective Internet Marketing Strategies

The generation of leads is a marketing process aimed at identifying and attracting potential customers interested in the products or services of a company. This method uses various communication channels, including websites, social networks, professional events and advertising campaigns. The main objective is to collect ...
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12 concrete ways to find B2B customers

Expanding your customer field is one of the main challenges that a company working in the B2B is faced in order to develop its business. Commercial prospecting in B2B requires deploying major means. The strategies used to generate leads can differ from one business to another, but ...
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SWOT in digital marketing

SWOT analysis designates an essential step in developing a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that arise. Currently, consumers strongly depend on digital means to search for products.…
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Discover lead generation: What is it?

The generation of leads is a strategic process aimed at identifying and attracting potential customers for a business. It consists in collecting contact information for individuals or organizations with interest in the products or services offered. This information may include email addresses, phone numbers or ...
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How to Measure Success with Lead KPIs

The generation of B2B leads is a strategic process aimed at identifying and attracting potential prospects in the business business sector. This process uses various channels, including digital marketing, professional events, telephone prospecting and strategic partnerships. Compared to the B2C, the generation of leads ...
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