Tips for improving your Bounce Rate on the internet
The Bounce Rate is frequently misunderstood by site managers. This article will allow you to find out more and above all to know the tips to improve it.
Digital marketing is effectively demonstrated through performance on the web . Google Analytics provides several tools and indicators such as bounce rate . This KPI is used to evaluate the interest that an Internet user has on the page when being directed by an link . While it is often overlooked, it takes a very important place in the rankings .
What is bounce rate?
The bounce rate estimates the performance of a site by calculating the number of Internet users who navigate to it from an external link and immediately leave it without consulting the other pages. These people include those who closed the tab or window , searched for a new URL , clicked “back,” or expired their session.
The lower the percentage , the better the performance of the site increases. However, having a rebound rate of 0% is impossible. Less than 25%, it indicates that either your traffic is minimal or there is a problem in Google Analytics. The best of the figures is between 26% and 40% while the average between 41% and 55%. Beyond that, it is necessary to take measures for the optimization of marketing .
READ ALSO: Improve your conversion rates by reducing friction points
How to optimize your Bounce Rate?
Controlling the performance of a website is crucial in the digital world. Each KPI, including bounce rate, must have a satisfactory result. Here are some tips to improve yours.
Take care of the page
- An attractive page : the content, form and design must arouse the desire to navigate through the site tabs. This step includes setting up a well-defined structure. The title stands out from the others, the paragraphs must be well distributed…
- Compliant content : if the Internet user has arrived on the page, it is because the subject discussed interested them. If the text does not meet his expectations, he will have the reflex to leave the site directly.
- Relevant and easy-to-read articles : the use of complex expressions, long sentences and without added value repels Internet users. If the person consults the internet, it is to find solutions to their problems as quickly as possible. Focusing on the objective and not beating around the bush satisfies users.
Show other pages
The Internet user should easily access the other articles available on the site.
- From letters : this is a technique applied to build reader loyalty. People who have already viewed the page will be informed of new developments in their email.
- Other articles to choose from : you must take advantage of each navigation surface by highlighting multiple articles available and especially the most interesting. For example, the Internet user will be able to access all the subjects dealing with the same theme.
- Use of anchors : the text can present different words, expressions which will direct the reader to other pages of the site. The Internet user's curiosity will encourage navigation throughout the site.
Be visible
- SEO optimization : the Internet user generally comes across the site from an external link or a Google search. The best SEOs allow you to benefit from favorable visibility. Positioning in search engines plays a very important role in the Bounce Rate as well as in the calculation of
- number of visits.
- Definition of the target : the groups of people who like the page will be interested in all the articles on the site. For this, keywords will help in positioning. The most important thing is to use the expressions most used by these Internet users.
- Meta description : this is indexing for search engines. It allows optimal visibility through the summary of the article in the tag in question .
Play with time
Among the bounce rate parameters is the time spent on the site. However, readers can get impatient at times.
- Fast loading time : Internet users don't like to wait. Generally, after a minute, they immediately close the page if it does not open, which deteriorates the Bounce Rate rating.
- Removing pop-ups : Nobody on the internet actually loves pop-ups. These pages appearing without having been consulted hinder reading and consume bandwidth. This is enough to push Internet users away from the page.
- Videos : they help bring the article to life, and more and more Internet users prefer to watch the illustrations rather than read the texts. Thus, the duration of a video is more important than the playing time, which considerably reduces the bounce percentage.
A website must take the necessary measures to reduce the rate in the bounce calculation within Google Analytics . Therefore, taking care of it is a priority. Visibility, anchoring and illustration encourage visits to the pages.
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