The COVVI-19 global health crisis continues to provide negative impact on the economy and finance of companies. It particularly affected SMEs which have fewer means than large companies to deal with it and ensures its visibility.
Incidentally, this crisis has changed consumer behavior. The transfer resulted in an increase in online research in order to limit travel. Internet visibility then becomes an obvious, but also affordable solution for small businesses. In this article, we will evoke practices that improve visibility online.
Treat the digital showcase
Create quality content
Offer relevant content , which have real added value to differentiate yourself from your competitors . A well -structured content that is both readable by your readers and by search engines. To boost your natural referencing , bet on a good HTML markup and targeted quality content on a specific theme with simple writing .
Publish
A website is your digital showcase , but it alone is not enough. A blog is a great way to regularly publish relevant and optimized content. This tool makes it possible to unite a community around your brand and the search engines appreciate it.
Strengthen presence in social media
Your presence in all popular media increases your traffic. Sites and social networks operate in tandem. Also, add social sharing buttons to your site.
Write catchy titles
The attractive, eloquent and including keywords considerably increase traffic on a website . They must, of course, be followed by quality texts.
Increase popularity
Bet on popular formats for your site to generate traffic . Sites enjoying significant popularity have better referencing . Put your site with video content , to boost it. Indeed, this format is highly appreciated by Internet users. It currently represents 82 % of traffic by 2022 according to a Cisco report. Well -constructed videos cause a conversion rate multiplied by six.
Set up a good Netlinking strategy . The internal network is appreciated by Google and the links strongly contribute to the popularity of your site. Writing guest articles is a good policy to generate backlinks . Collaborate with known sites related to your theme.
Put the effort on the SEO
Keywords with a long train
In order for Internet users to access your content , it is essential to produce a long -trained . Indeed, the use of a keyword is of precious aid, but the competitiveness rate at this stage is high. With descriptive sentences , the probabilities of conversion are stronger. The long train represents 70 % of research and the average conversion rate is 36 %.
A secure website and protected data
The security of your site is a crucial point, to reassure users, but also to rank well in search engines . Indeed, Google takes into account security to classify the sites and even promises a boost in SEO. Activate the HTTPS protocol of your site and write the General Data Protection Regulations (GDPR) of your company.
A local SEO
Confainment has led consumers to reduce their movements. This situation took them to turn to local businesses . In 2020, local prospecting represented 65 % of online research. Google has thus implemented new data filtering . To deal with these changes, go to Google My Business and regularly update your information.
A good user experience
Attracting users is a crucial step in the process of improving your visibility, but providing quality user experience Put the user at the center of the strategy undoubtedly improves the referencing of your website. Moreover, at the end of 2020, SEO tends to mutate to a Search Experience Optimization. Fluidify navigation between the different pages of your website. To retain Internet users, offer intuitive navigation and quick loading . For images adopt the SVG format to optimize the loading time of the pages.
A responsive design
A considerable part of web traffic is generated by mobile terminals. This is a feature that you should not ignore in your project. The pages of your site must adapt to the size of the screens of smartphones and tablets . To ensure the comfort of all users .
Google classifies websites differently according to the terminals, and favors those who offer optimal comfort for mobile users . Thus, prioritize the mobile to optimize your visibility.
Google puts expertise, authoritativeness, Trustworthiness (EAT) or expertise, authority, confidence in French, at the heart of its SEO policy. So that your site is in the first pages. You must prove your expertise in the "About" pages that describe your journey; Demonstrate your authority with relevant links; Inspire confidence by sharing your customers' opinions.
Vocal requests
Voice technology is increasingly requested to carry out research on smartphones. This new type of request leads to reforming sites so that they adapt. The keywords take the form of questions . In this case, it is crucial to apprehend the recurring questions of Internet users .
Essential web signals (or core web vitals)
From now on, Google takes into account the loading time , interactivity and visual stability in its referral criteria . To optimize your visibility, ensure your loading performance. The elements of your pages must be displayed in less than 2.5 seconds after loading for a good LCP or (large contentsful paint). All interactions must not exceed a FID or (First Input Delay) of 100 milliseconds . Visual stability must not exceed a score of 0.1 CLS or (Cumulative Layout Shift) to be considered satisfactory.
A visual research
The photos of good qualities , whose alt tag is optimized and which bring added value to the content contribute to integration into the image results of Google . To optimize your visibility, give importance to your content and put the user experience at the center of your strategy. Do not forget to stay in tune with the evolution of SEO practices.
