Business Case | 2024 issues: acquisition and loyalty of your new customers

Business Case | 2024 issues: acquisition and loyalty of your new customers
Acquisition and retention

This business case resulting from the latest edition of the BtoB Summit documents the collaboration between Monday morning , publisher of a digitalization software for points of sale, and Magileads , a unified digital prospecting and "omnichannel" platform. BtoB Leaders invites you to return to this presentation which explores the issues of acquisition and loyalty in the B2B.

Magileads

X Monday morning in a few words Monday morning is a Montpellier company created in 2007 which offers digitalization software for points of sale to allow retailers (ready-to-wear, food shops, etc.) to optimize the customer route. The company which today has around fifty employees has recently completed a round of 5 million euros. Monday morning was represented by Loïc Bavencoff , marketing and sales director.

Magileads is the first unified digital and "omnichannel" prospecting platform that feeds dirty with qualified prospects. The company founded in 2017 offers a nominative database of 15 million B2B contacts, automation tools for mail, LinkedIn, Retargeting, SMS and VMS campaigns, real -time analysis and visualization of prospect engagement by level of interaction, etc.

Magileads was represented by Christian Martineau, Head of Global Account & Channel Emea.

#1 Initial situation: how did Lundi Matin find its prospects?

#2 The Lundi Matin x Magileads collaboration

#3 What results?

#4 What are the prospects?

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