Digitizing a business takes a truly important place in today's society. It actually concerns all sectors of activity, such as the educational sector, the industrial sector, or the commercial sector.

The COVVI-19 health crisis was a catalyst for business digital transformation. Economically and strategically disturbed, the latter sought to improve all their processes as quickly as possible. In addition, supported by technological advances, it has become essential and obviously, essential. However, some companies do not yet understand the major and real challenges of digital marketing. This is how we are going to try to answer the following question: why and how to digitize your business?

Digitize to optimize its visibility and traceability

Currently, 50 % of French people have claimed to have adopted new consumption ways, including particularly online purchase . In this sense, it would be more intelligent and useful to change the strategic marketing procedures of the company, including in particular the detachment of the physical era in order to orient itself more towards the digital world .

Digitalization will then allow prospects to identify the company more easily and faster. This can for example be done through e-mailings, pop-ups, or by various digital advertising .

Then, it will also allow customers to share and talk about the company on the Internet, through social networks through influencers or through pages, sites, and forums.

So, with the explosion of potential customers, is it not easy to increase its digital presence? Thus, by the sum of these actions mentioned above, that digitalization strongly contributes to the increase in the visibility and traceability rate of the company . Consequently, the absence on the digital world can now be synonymous with the disappearance of the economic fabric.

Digitize to improve your competitiveness and develop rapidly

If a business wants to stay on the race and ensure its development, it must be competitive. At present, it is no longer a question of competitiveness on the real market, but also on the digital market .

Thus, the company must develop the best strategic plans to survive long -term, whether it is public or private . Therefore, it is therefore essential for a business to undertake its digital transformation, so that it can adapt to this new situation.

Digitization will then allow the company to ensure its referencing on a market place . For example, we recently witness the digitalizations of universities (100% online course, digital library, etc.) competing them against each other. These are concrete struggles to stay on the market.

Logically, the entry of the company into this competitive world of digital will participate in the development of it. In addition, according to a study conducted by Comarketing-News (AKA Comk) , an information site dedicated to digital, e-business and Martech as a whole, digital companies develop 2.2 times more than those that do not are not.

Digitalize to improve your customer relationship

Digitalization of a company is indeed a new way of being closer to its customers . This is explained by the fact that: transparency, instantaneousness, availability and accessibility generated by new technologies, strengthen the link between the company and customers. Consequently, it would be easier for the company to gain their confidence, and optimize their loyalty.

Aside from that, the digital transformation of a company allows it to effectively meet the real needs of the customer. Indeed, thanks to the exchanges made by the customer and the marketers, the services and products can be more or less personalized . Also, storage and processing of customer data being simpler, personalization is also.

Finally, business scanning will have a better and greater customer satisfaction. For example, after-sales (or post purchase) service can be made in a shorter period, communication between customer-business is very fast. This is how the complicity and proximity between the company and its customers are formed, leading to their mutual development.

How to digitize your business?

First, for a successful scanning, you must start by digitizing the customer pole . To do this, the company must use several tools, such as social networks, mobile applications, Big Data, etc. Thus, the company will not only be able to improve its human relations processes (HR), but also its interactions with its customers (Internet users, subscribers or "followers")

Second, the company must have fluid and accessible website This site will allow customers to view the products and services offered by the company. It must thus be well presented to give the best image of the company, but also its employees. Also, it must be well referenced (SEO reference) so that it can be very visible on the internet. To do this, it would be better for the company to call on a specialist.

Third, the company must set up a team responsible for the digital field. More specifically, she must set up a team that will be concentrated and specialized in the world of digital marketing : digital communication , manager, web editor, social media manager, etc.

These steps are compulsory for digital transformation to be successful and beneficial for the company. Otherwise, a poorly controlled scan can give a very bad image of the company. The latter will thus lose all its credibility, but above all the confidence of its customers .

In conclusion, the presence in the digital universe, and its integration should seem obvious for a business. The digital transformation will allow him to establish himself in this hyper-competitive world while making him discover new horizons and strengthening his notoriety. However, each step must be followed allowing a digital transformation in order to avoid the destruction of the whole business.