Prospecting automation has become an essential tool for companies that seek to develop their activity. By automating repetitive and time -consuming tasks, sales teams can focus on larger tasks and generate more leads and sales.
Here are 10 examples of companies that have reached heights thanks to the automation of their prospecting:
1. Salesloft
This SaaS company has automated its commercial prospecting using tools such as automated emails, voice calls and customer relations management (CRM). This allowed them to increase their conversion rate by 50 %.
2. HubSpot
This marketing automation platform has also automated its commercial prospecting using tools such as web forms, workflows and landing pages. This allowed them to increase their number of leads by 30 %.
3. Linkedin
This professional social network has automated its commercial prospecting by using tools such as sponsored inmils and Sales Navigator. This allowed them to increase their number of customers by 20 %.
4. Pipedrive
This CRM has automated its commercial prospecting using tools such as sales pipelines, email sequences and automated tasks. This allowed them to increase their turnover by 15 %.
5. Close.io
This CRM has automated its commercial prospecting using tools such as automated voice calls, automated SMS and automated emails. This allowed them to increase their conversion rate by 25 %.
Read also: 11 steps to respect to migrate to a new marketing automation tool
6. Outreach
This commercial engagement platform has automated its commercial prospecting using tools such as email sequence, automated voice calls and lead management. This allowed them to increase their response rate by 200 %.
7. SALESWHALE
This email automation platform has enabled its users to increase their number of leads qualified by 50 %.
8. Yesware
This email automation platform has enabled its users to increase their 30 %email response rate.
9. Toutapp
This email automation platform has enabled its users to increase their conversion rate by 20 %.
10. Persistiq
This email automation platform has enabled its users to increase their number of meetings made by 50 %.
These examples show that automation of prospecting can be a powerful tool for companies of all sizes. By automating repetitive and time -consuming tasks, sales teams can focus on larger tasks and generate more leads and sales.
Advice to automate your commercial prospecting
- Define your goals. What do you want to reach with your commercial prospecting? Increase the number of leads? Increase the conversion rate? Increase turnover?
- Identify your target audience. Who are your potential customers? What are their needs and interests?
- Choose the right tools. There are many tools for automating commercial prospecting available. Choose those that best match your needs and budget.
- Create relevant content. Your content must be interesting and informative for your target audience.
- Measure your results. It is important to follow your results to see what works and what does not work.
Automation of commercial prospecting can be a powerful tool to help you develop your business. By following these tips, you can set up an automation system that will help you achieve your goals.
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