YouTube video sharing platform is currently the second most visited website and search engine in the world. It welcomes more than 46.6 million visitors per month . With a constantly increasing number of subscribers, YouTube has enormous potential for businesses. According to some reports, a surfer spends 70 % of his time on YouTube watching the recommendations of algorithms . To increase the visibility of your business on this platform, you will have to learn how algorithms work and prepare a strategy accordingly. Of course, it remains possible to stimulate the visibility of a chain using paid advertisements and influencers. But it is also important to improve your scope without paying anything. Here's how to do it!
Well describe the YouTube channel
It will be necessary to opt for a brief presentation of the chain. The best is to mention its object, its goal and what spectators can expect. This information appears in the "About" section and are part of the brand's brand image.
To do this, it will be necessary to use the appropriate keywords in the first 100 characters , as they will be used as an extract when a user is looking for the chain. This will also help the chain to appear in search results.
The personalization of your channel also gives better results. Having more characters in the description, for example, improves the visibility of your chain. It is recommended to use at least 300 characters for this.
Create attractive titles including keywords
During a search on Google, the engine always displays results including YouTube videos. But to properly classify the video in the search results, one of the best practices is to optimize its title .
To achieve this, the title of the video must not exceed 70 characters , because the others do not appear in the search results. It will also be necessary to ensure that the title is adapted to keywords . Keywords that appear naturally in videos' titles play an important role in generating more views. Titles containing keywords can help videos are better classified on YouTube and in Google search results.
However, keywords should not be used randomly. The title of your video must always remain attractive , while clearly indicating to users the content of your video.
Write a good video description
It is always useful to have an appropriate description for each video of a YouTube channel. This must be informative of course. Internet users often prefer to read the descriptions of the videos, especially when it comes to comments on products or tutorials.
The first 100 to 150 characters are crucial . They appear in the form of an extract in the search results. It will then be necessary to highlight the main keyword in this part . Then go to secondary keywords , if necessary. Hashtags also welcome. According to Google, hashtags allow Internet users to easily find your video. To conclude in style, it will be essential to include links to your social networks or other platforms.
Interesting point: videographers on YouTube ask their spectators to love the video and subscribe to their channel .
Add vignettes to videos
The thumbnails help spectators get a quick idea of the content of a video. According to the Youtube Creator Academy, the stickers make the videos more attractive to advertisers and they also constitute an important part of the metadata of a video.
There are three options to select a sticker once, but it remains best to create yours . In reality, 90 % of the most efficient videos on YouTube have personalized thumbnails .
The objective is therefore to use impressive images . The title of the video can also be added to the sticker to say more about its content.
At the practical level, the size of the sticker file must not exceed 2 MB and it must respect the ratio of 16: 9 . The formats taken into account are: JPG, PNG, GIF or GMP .
Have a specific publication calendar
If there is a significant difference between video downloads, the channel will be less detectable. This is due to Youtube algorithms which attach importance to the consistency of publications. It will thus be useful to comply with a content calendar .
If you are busy, it is possible to program the videos on Youtube. To do this, it will first be necessary to download a video and mark it as "private" or "programmed". It will then remain to select the date and time at which the content will be published.
Attention ! The download time mentioned on YouTube is based on the normal Pacific time (PST) .
Engage the spectators
Commitment promotes a better relationship with spectators and encourages them to love, comment and share videos. To achieve this, it will be useful to create authentic, useful and entertaining video content .
To start, the comments section must be used fully. Spectators must therefore be encouraged to leave comments. Comments to which we will have to react and respond in order to encourage discussions.
In addition to loving videos, sharing them and asking to subscribe to the channel, competitions can also help engagement.
There are many other ways to promote YouTube videos, without going through sponsorship . It is possible to highlight the channel and videos on its main social networks , on your blog and on your website . However, remember that the process aimed at attracting spectators to your channel requires time and patience . It is better not to expect exceptional results for his business overnight.
