CRM / PRM

A businessman who optimizes his prospecting file

PRM: how to create and optimize a BtoB prospecting file?

To improve your conversion rate, you need an up-to-date and quality prospecting file. Here's how to optimize it.
CRM vs PRM: what are the differences and which one to choose?customer relationship management concept

CRM vs PRM: what are the differences and which one to choose?

Comparison between PRM and CRM: what are the differences between the two tools and how to choose?

What is a CRM and how to choose it?

How to apply a CRM (Costumer Relationship Management) strategy to optimize customer relations? The answers right away
A marketer who uses a PRM

The advantages of a PRM in a customer acquisition platform

The PRM allows you to manage your company's prospect relationship to better understand your contacts and respond to their issues.
How to choose a CRM? Tips for SMEs

How to choose a CRM? Tips for SMEs

Practical advice to help SMEs select a CRM adapted to their specific needs ensuring better customer management.
Develop your Web marketing strategy using the CMS

Develop your Web marketing strategy using the CMS

Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
the impact of digital on the activities of an organization

The impact of digital on an organization's activities

Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
Discover the advantages of a PRM.

5 Signs You Need a PRM (Prospect Relationship Management)

Are you still hesitant about setting up a PRM? Discover 5 signs that your business needs to take the next step!
A finger above the screen of a smartphone

Bank marketing and new technologies

The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
take advantage of the AI ​​revolution to better retain your customers

Take advantage of the AI ​​revolution to better retain your customers

Don't wait to propel your business by using AI as a lever to better retain your customers and improve their experience.
The challenge of the API in digital marketing

The challenge of the API in digital marketing

Explore the crucial role of APIs in modern digital marketing and how it facilitates data collection and analysis for responsiveness.
5 simple steps to building strong customer relationships in b2b

5 Simple Steps to Building Strong B2B Customer Relationships

By following these 5 simple steps, you will be able to ensure strong customer relationships if you are in the Business to Business sector.