Email campaigns are powerful tools for reaching your prospects and customers. However, their success depends heavily on the sending method and the choice of sending email.
In this article, find out how to configure your Gmail, Outlook or any other SMTP provider to work with Magileads . You can then easily optimize your email campaigns.
Choose how to send your emails
Before launching an email campaign, it is important to choose the appropriate sending method and sending email. Two main alternatives are available to you:
Option 1: Mass mailing
Mass mailing allows you to send large volume campaigns quickly. This method is effective for reaching a large audience, but it may result in a lower open rate. Here's how it works:
- Routing via Magileads : Emails are sent via the Magileads platform. You can configure an alias for these sends. The alias is the email address visible to your prospects, but is not used for actual mailings.
- Alias (Artifact) : This alias hides the sender's real email address. It's a way to manage your email identity while using Magileads for mass mailings.
- Invisible Magileads : Magileads will never appear in the headers of emails sent via mass mailing, thus ensuring the transparency of your communications.
Option 2: Sending from your email box
Sending emails directly from your email inbox can increase your response rates by enabling more personalized communication with each prospect. Here are the benefits and how to configure this method:
- Increase in response rates : by communicating at an individual level, you personalize the interaction, which can lead to better reception of your emails.
- Connection to Magileads : You can connect your email boxes to the Magileads platform. Emails sent via Magileads will appear in the “Sent Emails” tab of your mailbox.
- Sending Limits : To prevent your emails from being marked as spam, it is recommended to limit sendings to 100 emails per day per sender.
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Configure your email accounts
To get the most out of Magileads, you need to configure your email accounts correctly. Here are the steps to follow:
Add an alias for mass mailing
To do this, follow these steps:
Access the configuration : Click on the link provided by Magileads or go to the “Tool” tab then “Sender emails”
Add an alias : Click the blue “Add your email as sender” button.
Validation : Enter your email and click “Save”. You will receive a validation email to confirm domain ownership.
Send emails from your SMTP domain
Follow these steps to send emails from your SMTP domain:
Access the configuration : Click on the green “Send your email from your SMTP domain” button.
Provider selection : In the pop-up that opens, select the provider of your email account (Gmail, Outlook, etc.).
Follow the steps : For Gmail or Outlook, select the desired email address and follow the instructions. For other providers, provide the requested information such as SMTP server, port, and connection credentials.
Additional configuration
You also have options to optimize the reception and effectiveness of your emails:
Unsubscribe link : You can enable or disable the unsubscribe link in your emails.
Opener/Clicker Tracking : Enable or disable open and click tracking to analyze your prospect engagement.
Send frequency : Adjust the time between email sends to avoid overloading your recipients and improve delivery rates.
Warm UP : Use the warm-up technique to preserve the reputation of your IP. This method involves gradually sending an increasing volume of emails to establish a good sender reputation.
Pool SMTP : You can attach your sending emails to a SMTP pool to effectively manage your shipments and avoid issues of deliverability .
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