Develop your Web marketing strategy by the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content […]
Banking marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital. Here are the new challenges!
The challenge of the API in digital marketing
The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it […]
How to choose a CRM? : Tips for SMEs
Customer relationship management (CRM) technology is no longer a privilege reserved for the multinational or sectors that master information technology. No matter […]
PRM: how to create and optimize a BtoB prospecting file?
To improve your conversion rate, you need an up-to-date and quality prospecting file. Here's how to optimize it.
CRM vs pRM: what are the differences and which one to choose?
Having a clear and specific marketing strategy makes it possible to attract the right target and encourage the purchase faster. On the […]
5 signs you need a PRM (Prospect Relationship Management)
Are you still hesitating to set up a PRM? Discover 5 signs that your business needs to take the plunge!
The benefits of a PRM in a customer acquisition platform
The PRM allows you to manage your company's prospect relationship to better understand your contacts and respond to their problems.
