The world of marketing is constantly evolving. Various innovative services companies in competition . In this case, the new trend is currently VMS . In order to personalize the relationship of professionals with customers and/or prospects , advertisers use VMS . In fact, this is an effective tool to communicate with consumers, while avoiding disturbing them timelessly.
What is VMS?
VMS or Voice Message Service a telecommunications feature allowing the deposit of a pre -recorded voice message on an answering machine. Without ringing the recipient's mobile phone, the advertiser can directly communicate information about his product or services.
Neocom Multimedia has created and patented the VMS to allow a company to personalize its communication with its customers . This tool proceeds by sending mass to save time.
Sending a voice message to hundreds of potential customers every day allows you to follow up with them, without having to call them one by one. Their phone will not ring. However, they will see the message with his other personal messages. It is then a less disruptive process.
How to make a VMS deposit?
VMS is very easy to set up . Neocom Multimedia has developed an online platform ( vms-online.fr) for companies that need it.
First of all, contact the Sound Studio of Neocom Multimedia. Then, the company imports its mobile phone contacts Then he must record his message and create his event. Xinkang Multimedia provides a telephone number with a code so that the customer can record his message .
The platform also supports the execution messages of its customers. Technically, the message will be subject in the same way. Subsequently, the company will send voicemail to the entire library of "opt-in" mobile numbers (numbers that agreed to receive messages in advance).
The technical characteristics of a voice message
Each voice message should include the following technical characteristics:
- Duration of the message: The message can last up to 59 seconds . However, it is advisable to record less than this limit. In fact, the shorter the message, the greater the impact on the recipient.
- The audio format of the message: acceptable formats are WAVE, Microsoft PCM, 16BIT, and Mono 8000 Hz.
- File size: The file size must be strictly less than or equal to 5 MB .
Online recording solutions are also available to avoid recording problems with audio format and file size.
Advantages of a VMS
Retaining customers becomes more and more difficult. Companies must stand out in communication. VMS is the solution to attract the attention of customers. Indeed, the interlocutor who will hear his answering machine has the privilege of receiving personalized messages. In addition, a voice message still arouses curiosity. The messages posted on the responders are more often heard and their impacts are stronger.
VMS supports all areas of activity, be it very small businesses , banks , car dealers or large distributions . All can contact the VMS.
The voicemail service is an innovative solution. It is compatible with all types of mobile phones and all operators .
It allows up to 50% of direct mailing. This thus reduces the number of paper marketing campaigns.
Personalization is another advantage of voice messages . The voice has its assets in relation to writing. Indeed, it is difficult to transcribe an emotion to identify a certain intonation by SMS . The voice message brings heat, and therefore increases the impact of it.
VMS is also a profitable solution. It is less intrusive than a telephone call or an SMS. Customers are therefore not disturbed by a call. They do not feel forced because they can send SMS when they wish. They are more concentrated and receptive to the message delivered to them when they want to listen to it.
What is the difference between VMS and SMS?
VMS is more affectionate than SMS . The voice has a persuasive power, and it is this asset which is necessary to convey information. Listening to a vocal message attracts much more attention than a text. In addition, the customer will hear it as soon as they are available.
When the customer receives an SMS asking to recall the number, he will always tend to think that it is a scam . He might be afraid to compose the number and the company will not be able to convert this prospect into question.
On the other hand, the power of VMS goes much further. In fact, the purpose of VMS is not to transcribe SMS from a vocal point of view. Its purpose is to broadcast more information than SMS while keeping the client's attention. In this regard, a VMS can go up to around 120 words , between 800 to 1000 characters. It is therefore more suitable, because an SMS is limited to 160 characters .
Marketing departments like novelty and originality. They mainly seek to stand out, while offering a good return on investment to their customers . For this, the company Neocom Multimedia has made available to them the new VMS technology . Indeed, this service has a very favorable impact for them. Listening rates can increase up to 100%, because everyone hears their messages on the answering machine. Therefore , this is effective help for converting prospects into customers .
