Difficult for a business to operate without CRM. Born in the 90s, it now represents the largest software market worldwide! At the origin of this success: its undisputed benefits for generating more sales . You haven't adopted it yet and want to understand how a CRM works? What are the advantages ? How to choose a publisher given the diversity of the offer? Here's a little clarification.
What is a CRM?
CRM is the acronym for Customer Relationship Management . It is also sometimes called GRC . Concretely, it refers to software specially designed to allow a company to manage its customer relationships .
CRM software includes features intended to effectively manage your various interactions with your customers . It also allows you to collect customer data and measure their level of engagement with your brand.
CRMs are therefore an excellent loyalty tool . They allow you to accelerate the distribution of your campaigns, access advanced targeting functionalities while personalizing your interactions . These tools can therefore increase the effectiveness of your prospecting activity tenfold.
How does CRM contribute to the success of your business?
Overall, a CRM helps you better manage your customer portfolio . It memorizes all your exchanges in order to better exploit them. A CRM also allows you to optimize your journeys and accelerate your customers' purchasing decisions thanks to tailor-made scenarios.
In summary, a CRM allows you to:
- automate your email marketing campaigns which are essential for acquiring new customers;
- analyze the behavior of your customers via opening, click and conversion rates;
- manage the database , from harvest to storage.
A CRM not only optimizes the work of your sales teams, but also streamlines their exchanges with marketing teams .
Easier access to information
You are required to manage a lot of data on a daily basis. You may then become overwhelmed when the amount of data to manage begins to become too large. With a CRM, this risk is eliminated. Indeed, with this type of software, you have the possibility of centralizing all this information . Your employees can access it more quickly.
More efficient customer service
Thanks to the centralization of data enabled by a CRM, your customer service can be much more responsive . With a CRM, your customer advisors can quickly access the latest conversations . They can find all the information relating to a customer in just a few clicks. In the event of problems, they can then react more quickly , better answer the customer's questions and above all offer satisfactory solutions .
More efficient sales teams
A CRM can also increase the performance of your sales teams . Indeed, with such software, they can automate some of their most time-consuming tasks such as sending emails for example. They can also set up alerts to remind them of sales opportunities or to follow up with customers , in short, to be as effective as possible. In addition, we should also not forget that with a CRM, analyzing customer behavior can be done more easily. With such a tool, sales teams can implement better strategies and thus ensure they obtain the best results.
In short, a CRM can save you a lot of time . Furthermore, by allowing you to better understand the needs of your customers and seize opportunities at the right time , CRM helps you increase your sales while improving the relationship with your customers.
READ ALSO: How to choose a CRM? Tips for SMEs
How to choose a CRM for your business?
The choice of a CRM should always be based on the use you will make of it . To choose your software carefully, ask yourself the right questions. In particular, ask yourself:
What are your business needs?
Do you want to use a CRM to convert more prospects into customers? Do you have a customer retention objective to achieve? Do you want to improve management within your company? Ask yourself these types of questions in order to better choose your CRM and its features. To make the right choice, do not hesitate to ask your colleagues for their opinion . Ask your teams what they might really need to better manage their contacts, their commercial actions and improve the customer experience.
In any case, remember this: a good CRM must be able to participate effectively in the growth and development of your company. It should help streamline your exchanges and improve all your strategies (sales, acquisitions and customer loyalty, etc.).
What type of CMR is best suited to your business?
Once your needs have been identified, ask yourself whether you should choose between an outsourced CRM (SaaS mode) or an internalized CRM . As a reminder, with the first, your employees will be able to access your software anywhere and anytime thanks to an internet connection. As for internalized CRMs, they will allow you to have all your data recorded and secure on your company's server.
Note that if you are a small business , an overly sophisticated CRM will be of no use to you. When making your choice, remember to choose software with only the features you really need .
Please note that depending on their level of sophistication, the prices of CRMs can vary by a factor of three. It is therefore essential to make your choice not only based on the type of your business , but also on the number of people who will use the software.
What is a good CRM?
Finally, remember that a good CRM should always be software:
- having a clear and easy-to-understand interface for its users;
- offering features to facilitate the tasks of all company employees;
- compatible with the company's IT system and easy to integrate;
- able to evolve with the company and meet its new expectations.
Let's see together if the Magileads platform meets your needs
First of all, know that Magileads is a SaaS platform for customer acquisition and loyalty . To be able to use it, you will only need to have an internet connection and a dedicated account. You will only be able to access it via a username and password. Here, you will therefore be entitled to a secure platform to which you can connect at any time and from anywhere .
Once on Magileads, whether for make omnichannel prospecting, digital communication or manage your customer relationships, several tools will be at your disposal. By opting for our platform, you will have in your hands everything you need to carry out effective lead generation or even retain your customers.
On Magileads, you can notably prepare communication campaigns or e-mailing, personalize them and launch them automatically. You can also make use of a AB testing module to test different subjects for your messages and find out the most effective ones. An analysis tool will also be available so that you can easily evaluate your results.
Note also that on Magileads you will find a functionality that is most useful to your business, namely PRM (prospect relationship management). Intended specifically for managing and improving relationships with your prospects , it will allow you to more easily transform them into loyal customers.
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