Social networks are particularly present in the lives of consumers. These platforms are currently used by billions of users around the world. They therefore constitute a suitable space to increase the visibility of your brand.
Social networks have also affected the digital marketing methods of companies . They allow you to create a network of contacts and interact with them. If used correctly, these platforms are good levers for traffic acquisition .
Social networks and social media
A social network is a website whose main purpose is to connect users with each other. To do this, they provide tools and interfaces for interaction , presentation and communication. The terms “social media” and “ social media ” are generally used to refer to the same thing. However, there is a nuance, because social media has a more global reach. Here are the different features corresponding to each family of social media:
- publication: blogs and participatory sites such as Wikipedia;
- sharing: networks of content to be shared by a community ;
- networking: where Internet users connect and interact directly with other users with the aim of expanding their personal or professional networks;
- discussion: discussion forums and instant messaging .
Social media is an important part of social media and is heavily used in both B2B and B2C . The most famous are :
- in B2C: Facebook, YouTube, Instagram, Snapchat;
- in B2B: LinkedIn, Twitter.
Social networks as traffic acquisition levers
Target a wider audience
Social media can help you run organic and paid campaigns , to get your brand in front of more people. Note that the publication of quality and regular content optimizes the company's presence on social networks, thus offering them greater reach.
Finding the right niche
Finding the right niche is crucial to a successful customer acquisition strategy . Each of the social media platforms has their audience. Additionally, knowing your target users and their behaviors helps you better focus your efforts. The fact is that users actively join groups based on their interests, which means you already have a segmented audience .
An engagement stimulator
Your users' reviews of your products provide usable information to inform your strategy . Interacting with your audience helps you determine the impact of your business and your message. Besides, user-generated content and product showcases drive engagement and turn prospects into customers when they understand the value of your brand .
Real credibility
Social networks allow you to develop credibility . Indeed, by creating quality and engaging content, you will be able to unite and attract a community around your brand . By using the right tools, such as SMO or (Social Media Optimization), you can optimize your visibility and notoriety. Here are some tips for optimizing your content for social media:
- create content to share ;
- simplify sharing ;
- be a resource by providing added value;
- participate in conversations to provide relevant solutions ;
- be innovative by experimenting with new things .
Essential data
Social media generates massive data through comments, hashtags, videos, images, polls, etc. Indeed, this information is essential to obtain strategic angles that allow messages to be personalized .
How to develop a strategy for using social media?
Choose your goals wisely
The first step to creating a successful strategy is to determine your goals . digital marketing objectives (Specific, Measurable, Achievable, Relevant, Timely defined) aligned with your business objectives will constitute fundamental assets.
Get to know your audience
Knowing the profile of your audience will allow you to guide your publications . This way, your content will be more likely to be commented on and shared. This will help you know how to target and encourage your followers to get involved on your social media. Analyzing social media statistics provides essential information.
Evaluate your competitors
Competitive analyzes allow you to understand your competitors and will give you a precise idea of what is happening in your sector of activity and to identify opportunities . Additionally, social listening is another way to do this. For greater efficiency, use a social media management tool that allows you to configure listening streams and monitor keywords in real time.
Set up your accounts and improve your profiles
Choose which networks to use and determine a strategy for each network. Assigning a specific mission to each media outlet ensures that you don't lose sight of the objective by becoming too dispersed. You will then need to create profiles or improve existing profiles so that they align with your strategy.
Find inspiration
Take inspiration from companies that have successful social media strategists. Facebook Awards or Shorty Awards winners page to read examples of successful brands .
However, keep a uniform tone and style , consistent with your brand image, so that your subscribers can easily identify you .
Share quality content , regularly. Planning at the right time is an effective way to achieve greater impact . Also note that your content calendar should take into account the time spent interacting with your audience. Using a daily posts for your campaigns ensures a better balance between content . Then, you can use scheduling tools to prepare your messages in advance.
In addition, analytics tools are offered by all social media to observe visitor activity on your website and know which posts attract the most traffic . Use this data to regularly reevaluate your strategy . User surveys can also be a great measure the success of your strategy.
media evolves very quickly. Your digital strategy must be regularly adjusted in order to stay on course.
