The acquisition of customers e-commerce specialists . The search for new prospects and transforming them into a brand consumers remains an extremely difficult task. Virtual merchants are constantly looking for new channels to get there. One of the best to get to this goal is SMS .
SMS marketing ( or "short message system" in English) is a solution that any company should consider, because campaigns of this type have an average opening rate of 98 % . It can play an important role in acquiring customers for an online store, provided of course to use the right techniques. Contrary to popular belief, SMS still have the future, regardless of the sector of activity. Nevertheless, either should not be sent wrongly and through it. Rules are to be followed very scrupulously.
SMS: an effective way for successful promotion
Promoting a company by SMS is an excellent way to increase the visibility of its brands and to attract the attention of your target customers. When you use this communication method to reach potential customers, it will be necessary to show that the brand is easily accessible at any time and that it is on the lookout for innovation .
To carry out promotion campaigns by SMS, those responsible will be careful to put the values of the brand , strengthen its notoriety and encourage consumers to engage with the company . Therefore, by inviting targeted people to participate in SMS, it will be much easier to manage customer relations afterwards.
The best way to use SMS marketing for promotion is to provide its potential customers with a simple call for action (or "call to action (CTA)" in English). It is important to encourage them to find out or consume the offer without too much hesitation thanks to the CTAs.
In addition, although it can be tempting to send several SMS to potential customers to try to stimulate their commitment, sending too many of them may seem intrusive. It is important to find the right frequency of SMS which will not make the brand forget to customers, but which will not bother them either. Most brands that use SMS marketing send SMS to their customers between two and four times a month , but it will always be preferable to probe the recipients to know the frequency to which they wish to receive news from the business.
The advantages of SMS marketing
Many e-commerce companies that have already tried marketing by SMS have realized how much it was a good customer acquisition tool. Here are some of the reasons why it would be interesting to set up this technique:
- The constant increase in the use of mobile : with more than 5 billion smartphones users worldwide, it is possible to maintain contact remotely. The mobile phone therefore becomes a key channel for SMS marketing;
- The possibility of achieving users of "classic" mobile phones : although most consumers today use smartphones, there are still people who prefer old models, with a panoply of buttons. With an SMS marketing campaign, it becomes possible to reach all of these mobile phones users, whether or not they have an internet connection ;
- The high opening rate : as mentioned above, SMS marketing campaigns have a very high opening rate, much higher than other channels, such as e-mail;
- Improvement of the customer experience : the customer experience is a much more important criterion today than a few years ago. Internet users want easy and practical communication with brands, and there is nothing like just clicking on a CTA on your mobile phone;
- The competitive advantage compared to other e-merchants: even if SMS marketing offers many possibilities for acquiring customers, many electronic commerce companies are still hesitant to try this technique. This is a great opportunity to try a channel abandoned by its competitors !
The execution of a marketing campaign by SMS
One of the first things to learn about marketing marketing campaigns is mass SMS . Once the creation of an SMS sending account is created, it will be possible to connect with customers who are already in the database and work on their loyalty.
In addition, to acquire new customers with SMS marketing, it will be necessary to provide a motivation that will make them want to register for the marketing service by SMS . To do this, it is recommended to send a special offer (a reduction, for example) to which potential customers can respond only by SMS, with a keyword . Once they responded to SMS and exchanged their coupon, it will be a new prospect converted into a customer and a new number to be saved for the rest of the events.
It is important that the keywords used, also called "shortcodes" , are simple and memorable . And for it to work, it is best to include it as frequently as possible in the message.
Each marketing specialist knows the most popular channels for the acquisition of customers , such as email, social networks and paid advertisements. However, the power of marketing by SMS is still ignored by many electronic business companies, which is a shame given the role it plays in the acquisition of customers. You just have to familiarize yourself with modern technology so as not to waste time sending multiple and old -fashioned SMS. Once all these steps respected, it will be possible, not only to acquire new customers , but also to maintain the interest of those who have already consumed the offers of the company.
