A company needs to determine the typical profiles of people most likely to purchase its products and services. Successful targeting will allow it to increase its market share .
Brands are therefore constantly looking for new strategies to refine their targeting. They aim to develop a targeting technique adapted to each of their marketing objectives. In this article, you will learn some effective targeting techniques that will save you time.
Here are the different types of targeting
Contextual targeting
Contextual targeting allows you to gain confidence thanks to ads targeted by section or theme . This advertising backed by editorial content aims to highlight the link between the product and the identity or values of your brand .
Socio-demographic targeting
This type of targeting differs from contextual targeting in the sense that audience analysis is done using customer socio-demographic data. Advertisers use age or gender criteria to determine the profile of their target customers and avoid any audience loss .
Geotargeting
Geotargeting is arguably the most cost-effective method . It allows advertisers to study only a limited group of individuals . This type of targeting, known as geolocation, will allow the advertiser to only address prospects located in a specific region or city . In particular, it helps avoid wasting advertising resources in areas not affected by their offers.
Temporal targeting
Time targeting allows businesses to promote their products and services at a specific time . This targeting technique allows them to know the right time to make ads. The appropriateness of advertising actions depends on the customers' purchasing cycle or their connection habit . In short, advertisers will try to identify time slots or days when their advertising messages will be most effective.
Behavioral targeting
Behavioral targeting is a commercial segmentation specific to internet media . It allows advertisers to adapt their messages according to the behavior and interests of Internet users. E-commerce sites will use scores to qualify the behavior of their visitors and segment their prospects.
Choose Magileads to target your prospects
In a context where competition between companies is increasingly strong , acquiring new customers becomes a major challenge. Your marketing department will be able to effectively establish an acquisition strategy based on relevant targeting thanks to Magileads . You can easily target your prospects on different channels.
It's a powerful marketing tool which will allow you in particular to enrich your database, to animate your advertising campaigns or to establish customer scoring depending on the type of targeting you have chosen. The platform presents these targeted prospects in the form of a list enriched with various information. You can use your own base or a BtoB provided by Magileads to launch your acquisition campaigns.
You are now able to recognize the different types of targeting. Attention ! This list is not exhaustive. Other techniques such as retargeting or remarketing are widely used. Generally, the choice of targeting method depends on the company's commercial objectives.
