Digital marketing is a dynamic sector, still in motion. In this sense, those who practice these trades in this area should have multiple qualifications for monitoring and mastery of this field. Currently, companies actually ensure their visibility, their traceability, and even their success, in the vast universe of the web web . An absent company on the Internet is equivalent to a nonexistent company .
However, the digital marketing field is characterized by the constant arrival of new web paradigms . Consequently, the digital transformation of a company goes hand in hand with "digital marketers" with transversal skills, if it would like to remain effective.
Soft skills: primordial behavioral qualities in digital marketing
Soft skills differ from person to another. It is indeed the personal skills that will make the uniqueness of a candidate during a job interview.
In the world of digital marketing , the more many they are, the better. This is explained by the complexity of the web professions which requires versatility. This is also explained by the fact that the relevance of these trades depends, in its entirety , on each worker.
Following are therefore the main soft skills essential in digital marketing:
Team spirit
The vast universe of digital marketing brings together a large number of trades . For example, there are Community Manager, Social Media Manager, web editors, marketing managers, managers, SEO SEOs, etc. These are, of course, all positions that complement and interdependent.
Consequently, the one wants to integrate these professions should then be able to work in a team . The team spirit of each worker largely contributes to the success of the company.
Flexibility
Flexibility is a fundamental asset in digital marketing. In most companies, it is beneficial, not only for the latter but also for the worker who owns it.
Indeed, with regard to the company, the more time the marketer, the more it can evolve in the web and be productive . As for those who work, the expression "time is money" can take on its full meaning.
Creativity
Creativity is not simply limited to the way of producing web content, or the development of the development of a marketing strategy. Creativity is also manifested in problem solving such as managing a bad buzz, or loss of subscribers (followers) on social networks.
It is therefore important for each member of the team to have a creative spirit . This would in fact easily allow the entry of the company to the competitive world of web marketing.
Analytical competence
As mentioned earlier, digital marketing is an ecosystem characterized by a dynamic process . Therefore, it is an area that requires a lot of analysis so that companies can set up in the long term, while being effective and efficient.
In this sense, the marketer should be able to anticipate and interpret each new movement and paradigm of web marketing by his analytical spirit. The latter will allow the company to adapt to new web trends to help it develop in this digital universe.
The technical skills necessary for the digital marketer
It is obvious that, apart from personal skills , the marketer must be able to master the technical instruments of digital marketing such as SEO referencing, copywriting, e-mailing, etc., to develop the business .
However, this does not mean that each web worker must master all web levers to perfection. It would simply be beneficial for the company that each member of the digital marketing team has knowledge of each of these.
Natural SEO (SEO):
Optimization for search engines or natural referencing, or SEO (Search Engine Optimization) , brings together all techniques aimed at placing a site, a page, or an application in the first pages of results of the engines research.
In order to use this web instrument, the marketer should, at least have notions of HTML language and knowledge of Google's algorithm.
Data analysis tools
It is fundamental for a company to follow the impacts of their digital actions . This would allow them to anticipate their next steps and therefore ensure their position in the web.
To do this, there are tools, such as Google Analytics or Analytics Twitter, allowing the marketer to assess the performance of their marketing strategies, thanks to the interpretation of figures (impact on audience, Internet users).
Copywriting
Copywriting has editorial techniques specific to it in order to attract internet users. Thus, a good marketer should be able to master them to ensure the sale of a company's products or services.
Copywriting can be learned, acquired and perfected after many exercises and productions.
Emailing
E-mailing is currently one of the most used web instruments . It makes it possible to retain customers, support them or even transform prospects into customers.
Such as copywriting, it is also a lever for digital marketing which requires special writing techniques. The marketer must essentially be truly convincing in his words.
In addition to writing, the marketer should also master automated email platforms such as Mailchimp, Marketo, or Icontact.
Storytelling
Storytelling is to tell a credible story on the web but its goal is to touch the reader's feelings . The purpose of this instrument is therefore to strengthen the client relationship and transmit the values of the company or the brand.
Any marketing expert should have this skill because it is not difficult to acquire and moreover, it makes it possible to exponentially improve the image of society .
In short, in order to properly place a business in the world of digital marketing, personal qualifications and technical skills are essential for each marketer. Otherwise, the company risks being unknown in the vast world of web marketing , which currently dominates the world.
