The AIDA allows you to understand the needs of a potential customer during their purchasing journey. You can use it in your marketing strategy to achieve your goals .
What is the AIDA model?
The AIDA marketing model presents the four stages a consumer goes through before completing a purchase.
The acronym AIDA stands for:
· Attention : attracting the consumer's attention to make a brand known;
· Interest : arouse their interest so that they lean towards a product or service;
· Desire : stimulate one’s desire to purchase products or services;
· Action : lead to the purchase of a product or service.
The main goal of this marketing tool is to attract the attention of potential customers.
Generally, the use of this model involves strategies (advertising on TV or radio, distribution of leaflets, etc.).
Today, the Internet offers many ways to reach many potential customers. Through online platforms and social media it is possible to make advertisements .
How to attract the attention of consumers?
The AIDA method is first of all to attract the attention of buyers. Since the majority of purchasing journeys take place on the web, the online presence of companies becomes essential to remain competitive. For example, a person wanting to buy a dress searches for a model on social media before turning to Google. Subsequently, she completes the purchase if she likes the item.
Online visibility and notoriety therefore become crucial. Therefore, implementing an SEO strategy is essential in order to appear on the first Google search page . In fact, creating a good marketing plan increases visibility and page visits. The publication of good information is therefore essential to appear in the SERP or Search Engine Result Page.
Another way also makes it possible to strengthen the notoriety of a product or brand. For example, it is possible to opt for paid online advertising. In this case, the promoted website appears on the SERP, on the first page. This technique also shows its effectiveness on social media. Above all, it allows you to gain visibility.
A social media management strategy is therefore necessary to improve a brand's digital identity. It is also essential to capture the attention of customers.
With Magileads , attract more prospects through targeted omnichannel acquisition campaigns.
Why rely on interest?
Once consumers become aware of a product or brand, generating their interest allowsenrich the customer journey. This second step generally consists of offering information that meets consumer searches. Gaining the customer's trust is important to take the next step.
Understanding customer needs and offering a product to meet those needs always remains essential.
Why is desire so important?
When a customer is interested in a brand or product, the next step is to arouse the desire to buy. Encouraging potential customers to subscribe to a newsletter is, for example, practical. Subsequently, sending relevant content by email helps reinforce their interest.
Regardless of the communication channels used, social media should not be neglected. For example, to create interactions, launching a theme about your field of activity can be effective.
Another important point, case studies, reviews and testimonials can arouse envy. In fact, they allow the customer to know the customer experiences during the last transactions carried out.
Why take action?
Getting a customer to click the buy button is a crucial step, this is where you will score your goal. To do this, it is essential to facilitate access to your services .
During this step, many parameters must be adjusted. For example, awkward payments should be resolved in advance. Additionally, using numerous payment methods can be convenient. Thus, the customer can freely choose the system that suits him .
Implementing calls to action in content and well-thought-out visuals improves the visibility of a web page . Additionally, these settings encourage customers to press the purchase button.
What is a good CTA?
Calls to action are groups of words in content that encourage the customer to make a purchase. These words are often persuasive terms like join, order, buy, etc. They also mention the service or product that the customer has just purchased.
Create content that adds value
Offering eBooks, webinars, etc. is important, especially in terms of B2B marketing . Advice is, for example, among the interesting content to write. Their objective is to provoke thought by highlighting your products or your expertise .
The regular publication of blog articles thus allows customers to get used to the desired publication rhythm.
