Facebook, Instagram, Twitter, TikTok and others offer interesting content and features. This pushes Internet users to exploit them more and more. In addition, social networks are also emerging as powerful weapons in digital marketing . The fact is that a large part of the population is present on these channels. These users check news feeds frequently, or even daily. This allows companies to optimize their communication strategy .
However, not all social networks are equal. Indeed, each of them has its own specificities and strong points . Therefore, it is important to choose carefully on which one to develop your influence over the long term. Before making a decision, a very important criterion to consider is the profile of the target audience .
Meta (Facebook), a social network for everyone
Meta is a reference in the field of social media. It brings together almost all user profiles , from any social class and of all ages.
Furthermore, the platform offers many options for its users. In particular, it allows you to publish texts, photos and videos. Stories and live broadcasts are also formats particularly appreciated by the public. It even offers advertising solutions like most networks.
Therefore, Facebook represents a opportunity for many businesses. However, visibility is not guaranteed due to saturation . Therefore, producing one or two publications per week should be considered for maximum visibility.
TikTok, an application popular with young people
The year 2020 marked the rise of TikTok . Since then, it has established itself as the most popular platform among young people . The enthusiasm of hundreds of millions of active users each month bears witness to this. The majority of them are mainly young people .
Furthermore, the platform particularly highlights videos . She even offers to create and edit them directly on the application. Currently, short videos (less than 15 seconds) are the most popular. Likewise, humorous videos and animated music are all the rage.
TikTok content is even invading other networks. This allows companies to distinguish themselves from the competition by sharing their TikTok videos on other platforms.
All of this makes TikTok the ideal solution for reaching adolescents and young adults. That said, it is essential to regularly share content to maintain your position.
YouTube, the biggest video platform
Although TikTok is growing rapidly, YouTube remains arguably the most popular globally . Whether for individuals or for companies, the content must be relevant and quality if they want to stand out. To do this, the sound must be pleasant and coherent, the image of high quality and all accompanied by dynamic editing.
Please note, making a video requires a certain amount of experience and know-how.
With YouTube, brands can, for example, carry out interviews or tutorials. The goal is to communicate their know-how or present their products or services . Additionally, companies have the ability to easily share their YouTube videos on other platforms.
Videos and more videos with Snapchat
On Snapchat , more than half of users are young people aged 15 to 24 . Here too, the most used format is video .
To be able to make the most of the platform and what it has to offer, professionals must be active . Publishing a story once a day helps to develop public interest.
Be careful to use quality videos (quality content and visuals).
Companies have two options: upload stories for their subscribers or for those who do not yet know them.
Instagram to get attention
Instagram continues to increase its popularity among Internet users and especially among young people . It gives a special place to photos and videos .
The social network notably gives the possibility of posting them individually or in the form of carousels . Additionally, users especially like Stories and IGTV.
To hope to gain a place of choice on this network, high quality visuals are essential. In addition to quality, to stay in the news feed of target people, 2 to 3 posts per week are recommended.
Twitter, short and clear messages
The bulk of Twitter are typically in their 20s and 30s . Unlike its counterparts, it gives special place to the publication of texts called tweets .
Tweets have the particularity of being brief, which means that the Internet user goes straight to the point. Furthermore, users make a lot of tweets every day. Therefore, for optimal impact on the public, uploading a few posts per day is necessary.
Among other things, the tweet must be interesting. The goal is to be retweeted (shared) as much as possible. This helps boost the visibility of the brand.
Pinterest to attract Internet users to a website
Pinterest focuses its services around photos . By offering the possibility of creating boards and pins, it is of particular interest to women.
For businesses, this platform is an unmissable opportunity to improve traffic on their website. However, the visual aspect of the images is of paramount importance to be effective. Then, each publication must organization's website In this way, by posting interesting images, the company can improve traffic to its site.
LinkedIn, a more professional domain
LinkedIn is a reference in the professional world . Apart from B2C relationships, it also provides more opportunities for businesses to connect with each other. To put it simply, this professional social network opens up new perspectives for individuals and businesses .
Among other things, LinkedIn allows you to publish texts, photos, videos and even stories. This way, companies can stand out with quality content. This makes it possible to promote the skills , know-how and knowledge of the brand in its field.
In summary, social networks can help strengthen marketing approach in different ways. That said, videos are particularly popular. Therefore, TikTok and the “story” functionality of different platforms are particularly interesting for capturing the attention of the public. However, everything will depend on the objectives and characteristics of the company or brand.
