On what social networks to position
In 2025, social networks positioned themselves as Tiktok, LinkedIn, Instagram, and YouTube Shorts will dominate digital strategies. Tiktok, for example, generates 84 % more views compared to Instagram reals . Linkedin, with its 1.5 billion profiles, offers a qualified audience for educational content. Short videos, which could represent 90 % of world video traffic , captivate attention and increase engagement. It is essential to wonder what social networks positioning to maximize your scope. You must also explore Pinterest for visual inspiration and decentralized platforms for authentic interactions. Adopting strategies adapted to these platforms will allow you to maximize your impact and meet user expectations.
Key points and what social networks are positioned
In 2025, use Tiktok, Linkedin, Instagram and YouTube Shorts to reach more people.
Small communities and authenticity are very important. Work with small influencers to create close links.
Make immersive content such as augmented (AR) and virtual (VR) reality to interest your audience.
Use artificial intelligence (AI) to make your campaigns unique and better share your content.
Try decentralized and web3 platforms to give your users safe and special experiences.
General trends on which social networks positioned
Authenticity and micro-community
In 2025, for users and which social networks position themselves seek more authenticity. The micro-community, made up of restricted and committed groups, become privileged spaces for significant interactions. Unlike large audiences, these communities allow brands to build more personal ties with their audience. For example, micro-influencers, which have between 1,000 and 20,000 subscribers , display engagement rates above those of macro-influencers. Their ability to interact directly with their audience makes them particularly effective for targeted campaigns.
Brands adopt a more human approach by collaborating with these micro-influencers. This allows them to meet the expectations of consumers, who now favor sincere content and authentic exchanges. You can use these micro-community to reach specific segments and strengthen loyalty to your brand.
Tip: focus your efforts on small -scale campaigns, but with high impact, to maximize your return on investment.
The rise of immersive content (AR/VR)
Immersive technologies such as augmented reality (AR) and virtual reality (VR) transform the user experience on which social networks to position themselves. These tools make it possible to create interactive and memorable content, engaging several senses at the same time. A recent study shows that immersive experiences increase information retention up to 75 % , compared to only 10 % for traditional methods. This represents a unique opportunity for brands to strengthen their memory with consumers.
Platforms like Instagram and Snapchat already incorporate AR filters, while innovative brands use VR to offer virtual visits or product demonstrations. In 2025, these contents will become essential to capture the attention of users and stand out in a saturated digital landscape.
Note: Investing in AR and VR may seem expensive, but the benefits in terms of engagement and loyalty largely justify this investment.
The impact of AI on the creation and dissemination of content
Artificial intelligence (AI) is revolutionizing the way in which content is created and disseminated on which social networks are positioned. In 2025, almost 50 % of published content could be generated by AI tools, such as advanced language models. These technologies make it possible to quickly produce personalized texts, videos and visuals, while reducing the creation time up to 80 % . For example, companies already use AI to analyze user preferences and adapt their campaigns accordingly.
However, AI is not limited to creation. It also plays a key role in the dissemination of content. The algorithms optimized by AI identify the ideal moments to publish and target the most relevant audiences. This improves not only commitment, but also the return on investment for advertising campaigns.
Tip: Combine AI with a human touch to ensure that your content remains authentic and aligned with the values of your brand.
The rise of decentralized and web3 platforms
Decentralized platforms, based on web3 technologies, redefine the digital ecosystem. Unlike which social networks positioning traditional, they offer users increased control over their data and interactions. In 2025, these platforms are attracting more and more companies and creators seeking to free themselves from centralized models.
More than 25 % of companies will invest in web3 technologies by 2026.
The web3 market could reach $ 800 billion by 2027.
NFT (non -fungible tokens) generated more than $ 40 billion in exchanges in 2025.
Decentralized applications (DAPPS) record an annual growth of 150 %.
These figures show that decentralized platforms and what social networks are positioned are not a simple trend, but a lasting transformation. As a brand, you can explore these spaces to create unique and transparent experiences. For example, NFTs make it possible to retain your audience thanks to exclusive content or digital rewards. Dapps, on the other hand, facilitate direct and secure interactions with your users.
Tip: Test initiatives on platforms like Lens Protocol or Mastodon to understand how they can enrich your digital strategy.
The domination of short videos and social seo
Short videos continue to dominate the landscape on which social networks to position themselves. They capture attention quickly and integrate perfectly with user consumption habits. Tiktok, Instagram Reels and YouTube Shorts have become full -fledged search engines, especially for young generations.
41 % Tiktok users use the platform as a search engine.
This figure reaches 64 % in generation Z, showing a massive adoption of short videos for research.
The importance of videos in marketing strategies continues to grow. They significantly improve conversion rates, making it an essential tool for brands. In 2024, videos and podcasts began to replace traditional textual content. In 2025, search engines favored multimedia content, strengthening the importance of videos in SEO.
Create optimized videos to answer frequent questions from your audience.
Integrate relevant keywords into descriptions and subtitles to improve your visibility.
Advice: Adopt a "SEO" approach by combining short videos and optimization for search engines. This will allow you to maximize your scope and attract a qualified audience.
Analysis of specific platforms: what social networks positioned
Tiktok stands out as an essential actor to reach the younger generations. The platform is distinguished by its ability to generate exceptional virality thanks to its short and engaging videos. The challenges, musical trends and creative content captivate the attention of users, often for several hours a day. You can use this dynamic to maximize the visibility of your brand.
Platform | Scope (%) | Commitment (%) | Conversion (clicks/traffic) | Flagship |
|---|---|---|---|---|
TikTok | +70 | +84 (vs reels ig) | AVERAGE | Short videos/Challenge |
Data show that Tiktok generates 84 % more views than Instagram Reels . In addition, its average viewing rate increased by 71 %. These figures illustrate the unique opportunity offered by Tiktok to capture the attention of young generations. By integrating authentic and interactive content, you can strengthen engagement and encourage conversions.
Tip: Create short videos and participate in popular trends to maximize your scope on Tiktok.
Linkedin: B2B and educational content
Linkedin remains the reference platform for B2B professionals and companies. It offers an environment conducive to the dissemination of educational content and the generation of quality leads. Unlike others to which social networks to position themselves, Linkedin attracts a qualified audience with high purchasing power. You can share articles, case studies or webinars there to establish your expertise.
The intention of purchase increases by 33 % after exposure to an advertisement on LinkedIn.
40 % of B2B marketing specialists consider LinkedIn as the best channel to generate prospects.
The cost per lead is 28 % lower than that of Google Ads.
82 % of companies report success with their advertising campaigns on LinkedIn.
Linkedin users have twice the purchasing power of audiences on other platforms.
Linkedin's ADS messages, for example, display an average opening rate of 50 %, much higher than traditional emails. These performances make LinkedIn a powerful tool to achieve your B2B marketing goals.
Advice: regularly publish educational content and use targeted advertisements to maximize your results on LinkedIn.
Instagram continues to dominate the landscape of social networks positioning itself thanks to its reals and its growing role in social trade. Short videos, such as Reels, generate a 30 % greater commitment compared to static visuals. You can use this format to promote your products or services in a creative and interactive manner.
90 % of users follow brands on Instagram, which shows their interest in commercial content.
Short videos promote interaction with brands and increase conversions.
Instagram has capitalized on the popularity of reels, contributing to the development of social trade.
In 2025, Instagram remains a key platform for brands seeking to combine visual and trade inspiration. You can take advantage of its features, such as integrated stores, to offer a fluid shopping experience to your customers.
Note: Integrate calls for action in your reals to encourage users to explore your products or services.
YouTube Shorts: the power of short videos
YouTube Shorts is revolutionizing the way short videos are consumed. Unlike Tiktok, where trends disappear quickly, shorts benefit from exceptional longevity. Videos can generate millions of views over several weeks and even reappear months later. This unique dynamic offers a precious opportunity to maximize the visibility of your content.
Short videos on YouTube Shorts remain relevant longer, which increases their potential for virality.
The recommendation cycles on YouTube allow creators to receive an extended audience over an extended period.
To take advantage of this power, adapt your content strategies. Create captivating videos that meet the needs of your audience while exploiting the distinct virality cycles of the platform. In 2025, YouTube Shorts will become an essential tool for brands seeking to position themselves effectively on which social networks to position.
Tip: regularly publish short videos optimized for keywords sought by your audience. This will increase your visibility and strengthen your presence on YouTube.
Pinterest: Diversification and visual inspiration
Pinterest is distinguished as an ideal platform for diversification and visual inspiration. Between 2023 and 2024, it recorded nearly 50 million new subscriptions . This figure illustrates its rapid expansion and growing attraction to users.
89 % of Pinterest users use the platform to make purchase decisions.
Brands can use this trend to directly influence consumers' choices.
Pinterest offers a unique environment where you can share inspiring content while strengthening your business strategy. The thematic tables make it possible to present your products or services in a creative and engaging way. In 2025, this platform will become essential for brands seeking to stand out in a saturated digital landscape.
Note: Create visually attractive and optimized pins for SEO to increase your scope and attract a qualified audience.
Decentralized platforms: opportunities in the web3, on which social networks positioned
Decentralized platforms redefine the digital ecosystem by providing users with increased control over their data and interactions. These technologies, based on the web3, open unique opportunities for brands and creators.
Decentralized finance : Aave allows the loan and the loan without intermediary .
Decentralized exchange : Uniswap facilitates the exchange of tokens directly between users.
Digital property : cryptopunks illustrates the potential of NFT.
NFT market : Opensea allows artists to sell their works directly.
Digital identity : UPORT offers a decentralized identity solution.
Decentralized governance : Makerdao allows tokens to participate in decisions.
In 2025, these platforms will attract more companies seeking to free themselves from centralized models. You can explore these spaces to create transparent and innovative experiences. For example, NFTs make it possible to retain your audience thanks to exclusive content, while DAPPS facilitate direct and secure interactions.
Tip: Test initiatives on platforms like Lens Protocol or Mastodon to enrich your digital strategy and what social networks are positioned emerging.
Messaging applications (Telegram, Whatsapp, Discord): Direct and authentic interactions
In 2025, messaging applications like Telegram, Whatsapp and Discord play a central role in digital marketing strategies. These platforms allow brands to communicate directly with their audience, thus creating more personal and authentic interactions. Unlike traditional social networks, they promote real -time exchanges and strengthen proximity to users.
Why are these platforms essential and on what social networks positioned?
Messaging applications offer several unique advantages for companies seeking to establish solid relationships with their audience. Here are some reasons why they have become essential:
Immediate communication : These platforms make it possible to quickly answer the questions or concerns of users, thus strengthening their satisfaction.
Personalized relationship : you can adapt your messages according to the specific needs of each customer, which improves their experience.
High engagement rate : Users show real interest in content, which results in more frequent and significant interactions.
These indicators show that messaging applications are not limited to the simple dissemination of information. They become powerful tools to establish a lasting connection with your audience.
How to use these platforms effectively and what social networks positioned?
To maximize the impact of your campaigns on Telegram, Whatsapp or Discord, it is essential to adopt a strategic approach. Here are some practical tips:
Create dedicated groups or channels : on Telegram and Discord, you can create exclusive spaces for your customers or subscribers. These groups allow you to share exclusive content, promotions or important updates.
Use automated messages in moderation : although automation can simplify the management of interactions, it is crucial to maintain a human touch in your exchanges. Personalized responses strengthen trust and commitment.
Offer interactive content : surveys, quizs or live questions sessions captivate the attention of users and encourage them to participate actively.
Tip: On WhatsApp, use the distribution lists to send targeted messages to several users without creating a group. This guarantees personalized communication while respecting the confidentiality of recipients.
Trends to monitor in 2025 on which social networks positioned
In 2025, messaging applications will continue to evolve to meet user expectations. Here are some key trends to anticipate:
Integration of AI : smart chatbots will become more sophisticated, offering precise and instant answers to user questions.
Reinforced security : with increased awareness of data protection, these platforms will focus more on encryption and confidentiality.
Community features : Discord, for example, will develop tools to facilitate the management of communities, such as improved voice fairs or advanced moderation options.
By adopting these innovations, you can remain competitive and offer an exceptional user experience to know which social networks positioning.
Note: messaging applications are not only communication tools. They are strategic levers to strengthen your customers' loyalty and increase your visibility.
The tools and strategies to adopt and what social networks position themselves
Use AI for targeting and personalization
Artificial intelligence (AI) transforms the way you can target and personalize your marketing campaigns. By analyzing behavioral data in real time, AI identifies user preferences and offers suitable recommendations. For example, companies like Manomano use algorithms to suggest additional products, improving the customer experience.
There are many advantages of AI to find out what social networks to position:
A fine segmentation of audiences based on socio -demographic and behavioral criteria.
Increased personalization of offers, increasing the chances of conversion.
A prediction of market trends through the analysis of massive data volumes.
Field of application | Measured impact |
|---|---|
Personalization | +85 % engagement |
Sales prediction | +40 % precision |
Customer service | -30 % response time |
The AI also makes it possible to optimize your campaigns in real time and know which social networks to position themselves. You can reduce the basket abandonment rate by 45 % and improve the relevance of 60 % recommendations. These tools help you better understand your customers and adjust your strategies to meet their expectations.
Tip: Combine AI with human analysis to ensure that your campaigns remain authentic and aligned with the values of your brand.
Social Listening is a powerful method to analyze online conversations and identify the expectations of your audience. With more than 4.5 billion active users on social networks in 2025 , these platforms generate a massive amount of usable data.
Here is why social listing is essential:
88 % of consumers trust online opinions as much as the recommendations of their loved ones.
Discussions on which social networks position themselves reveal specific trends and needs. For example, a brand of snacks innovated by creating a product suitable for night snacks after analyzing these conversations.
By integrating social listing into your strategy, you can anticipate your customers' expectations and adjust your offers accordingly. This also allows you to detect innovation opportunities and strengthen your positioning on the market.
Tip: Use tools like Hootsuite or Brandwatch to monitor your brand's mentions and identify the subjects that interest your audience.
Integrate the content generated by users (UGC) in the campaigns
The content generated by users (UGC) is a powerful lever to strengthen the credibility of your brand. Consumers trust the opinions and recommendations of other users more than traditional advertisements. Indeed, 92 % of customers prefer the content created by other consumers .
The advantages of the UGC include:
High engagement rate thanks to user interaction.
An improvement in natural referencing, because the unique content increases the time spent on your pages.
Increased visibility thanks to online sharing and discussions.
Example: Four in five consumers buy a product recommended by others. By integrating testimonies or photos of customers in your campaigns, you can capture the attention of new audiences and strengthen confidence in your brand.
Note: Encourage your customers to share their experiences with your products on which social networks to position themselves. This will enrich your content while creating a community committed around your brand.
Anticipate developments in algorithms to maximize the scope of content
The algorithms of which social networks positioning constantly evolve, directly influencing the visibility of your publications. In 2025, these changes focus on specific indicators to maximize the scope of content. You must understand these developments to adapt your strategies and remain competitive.
Qualified commitment becomes a key criterion. Platforms favor authentic interactions, such as significant comments or sharing.
The average viewing time of videos plays a crucial role. The longer your videos captivate, the more they will be favored by algorithms.
The brand feeling is now measured. Algorithms analyze user reactions to adjust the visibility of content.
Instagram, for example, promotes reels, which reach an average reach of 37.87 % of the audience.
80 % of brands use video to stand out on saturated platforms.
To maximize your scope, create engaging content and optimize your videos to hold attention. Regularly analyze performance and adjust your messages to maintain a positive perception of your brand.
Tip: Test different formats and monitor trends to anticipate algorithm changes. This will allow you to stay in the lead in a constantly evolving digital environment.
Magileads: automation and optimization of marketing campaigns
Magileads is revolutionizing the management of marketing campaigns thanks to its automation tools. By using this platform, you can simplify your processes while increasing your results.
Companies using Magileads note an average increase of 25 % of their response rate.
Users reduce time spent managing campaigns by 40 %.
A SaaS B2B company has doubled its conversion rate thanks to targeting algorithms.
An IT services company has increased its response rate by 40 % by combining LinkedIn emails and invitations.
Magileads allows you to create multichannel acquisition scenarios, automate your repetitive tasks and target your prospects with precision. These features optimize your efforts and maximize your return on investment.
Advice: Integrate Magileads into your strategy to save time and improve your marketing performance. You will be able to focus on tasks with high added value.
In 2025, on which social networks to position themselves as Tiktok, Linkedin, Instagram, and YouTube Shorts will play a strategic role in achieving your marketing objectives. Each platform offers unique advantages, whether virality, commitment or social trade. You must also explore options like Pinterest or decentralized platforms to diversify your approaches.
Adopting tools like Magileads will help you automate your campaigns and optimize your results. Experience on emerging platforms and adapt your strategies to current trends. This will allow you to remain competitive and meet the expectations of your audience.
💬 User opinion on which social networks positioned
Charlotte Dubreuil - Founder of Lunaria Crafts
“In 2025, we refocused our strategy on Pinterest and Tiktok. Contrary to what we believe, our artisanal contents work better on these platforms than on Instagram. The viral effect is increased tenfold and sales followed without even going through advertising. »»
Kevin Lemoine - Marketing manager at Kynetik Software
“Linkedin remains our pillar, but we found a second breath by exploring Reddit. Targeting by communities allows a real conversation around our SaaS products, without the pressure of the 'commercial push'. »»
Myriam Bacha - Independent consultant
“I often advise my clients not to neglect YouTube Shorts. This format generates excellent retention and makes it possible to reuse long videos in a more dynamic setting. »»
Floriane Girault - Community Manager at Organic Cosmetic
“We abandoned Facebook to focus on Instagram Reels and Threads. Young audiences interact much more and this corresponds to our direct and transparent brand values. »»
🎙️ Expert experiences on which social networks positioned
Driss Taleb - Digital Strategy Analyst at Altavia
“The choice of which social networks are positioned in 2025 depends on the digital maturity of brands. B2B companies are betting on LinkedIn and Youtube, while the B2C clearly heads for Tiktok, Instagram Reels and even Snapchat for the immersive aspect. »»
Laurence Petit - Influence strategy specialist
“Brands must think in micro-community rather than a global audience. Tiktok, Discord and even Bereal offer stronger pockets than traditional networks. »»
Tristan Belair - Digital Marketing Teacher at ESD
“A high-performance strategy today incorporates a multi-channel but also multi-format logic: Live on Tiktok, carousels on Linkedin, native podcasts on Spotify or YouTube become essential levers. »»
Alina Maret - Social Listening expert at Digitrend
“Those who perform in 2025 are those who master weak signals. Analyze content trends on Twitch or Reddit often gives a head start to the subjects to be treated on other platforms. »»
Digital marketing: on what social networks positioned in 2025?
The landscape on which social networks positioned evolves quickly, and brands must adapt their strategy to remain relevant. In 2025, some platforms will continue to dominate, while new trends will emerge. Here is an overview of social networks to favor, supported by expert analyzes and recent studies.
1. What social networks are positioned essential in 2025
Tiktok has revolutionized digital marketing with its ultra-personalized algorithm and its short and engaging format. According to Social Media Today , brands that focus on authentic content and viral challenges get better commitment. Mia Sato , specialized journalist at The Verge , underlines that Tiktok Shop and Live-Streams Shopping will become major levers in 2025.
🔗 Source: The Verge - Tiktok Shop which social networks to position themselves
b. Instagram: always a leader for visual commitment
Despite competition, Instagram remains a safe bet, in particular thanks to Reels and shopping features. Jenn Herman , Instagram strategy expert, says that B2C brands must use micro-influencers to reach more committed communities.
🔗 Source: Instagram Blog
c. Linkedin: Essential for B2B and Personal Branding
Linkedin continues to grow, with an increase in video content and newsletters. Richard Van der Blom , LinkedIn strategy consultant, recommends that companies publish case studies and customer testimonies to strengthen their credibility.
🔗 Source: Linkedin Marketing Solutions What social networks position themselves
d. The emerging platforms of which social networks are positioned: snapchat, pinterest and audio networks
- Snapchat remains popular with the Gen Z, with AR Filters and integrated trade.
- Pinterest is positioned as a purchasing decision -making engine, according to Megan Ingman , marketing manager at Pinterest.
- Audio networks like Clubhouse and Twitter Spaces gain importance for expert discussions.
🔗 Source: Pinterest Business which social networks to position themselves
2. Evidence and trends confirmed by experts on which social networks position themselves
- Gary Vaynerchuk (CEO of Vaynermedia) insists on the importance of YouTube Shorts to capitalize on visual research.
- Mari Smith , Facebook/Instagram specialist, underlines that Meta invests massively in AI to improve advertising targeting.
- Hootsuite provides for a rise in social marketplaces (such as Tiktok Shop and Instagram Checkout).
🔗 Source: Hootsuite Blog
📌 Box: 4 types of segmentation to target effectively
| Segmentation type | Description | Example of application |
|---|---|---|
| Demographic | Age, gender, income, education | Target millennials on Tiktok |
| Geographical | Location, language | Adapt the campaigns to regional trends |
| Behavioral | Purchase habits, online engagement | Website Retargeting |
| Psychographic | Values, centers of interest | Personalized marketing for Ecolos on Pinterest |
(Source: Philip Kotler, "Marketing Management")
Conclusion on which social networks positioned
In 2025, a multi-platform strategy will be crucial. Tiktok and Instagram will dominate for the B2C, Linkedin for the B2B, while emerging networks like Pinterest and audio platforms will offer niches to exploit. Stay agile and regularly test new formats!
🔗 To go further:
- HubSpot - Social Media Trends
- Neil Patel - Future of Digital Marketing
(Article updated in May 2025)
FAQ on which social networks positioned
What social networks position and favor for a small business in 2025?
Focus on Tiktok, Instagram and LinkedIn . Tiktok offers quick visibility thanks to short videos. Instagram facilitates social trade. Linkedin helps to establish B2B relationships. These platforms make it possible to maximize your impact with limited resources.
Tip: publish authentic and interactive content to engage your audience.
How to integrate AI into your marketing strategy and what social networks are positioned?
Use AI to customize your campaigns and analyze user data. Tools like Magileads automate repetitive tasks and optimize targeting. This improves engagement and reduces time spent on management.
Note: Combine AI with a human approach to guarantee the authenticity of your content.
Are short videos essential in 2025?
Yes, they capture attention quickly and increase the commitment. Tiktok, YouTube Shorts and Instagram Reels dominate the digital landscape. Create optimized videos for SEO and popular trends to maximize your scope.
Advice: adopt a “social SEO” strategy to attract a qualified audience.
Are decentralized platforms adapted to all brands?
Not necessarily. They are suitable for brands seeking to innovate and offer unique experiences. Explore options like NFT or DAPPS to retain your audience.
Tip: Test these platforms before investing massively to assess their potential.
How to use messaging applications for marketing?
Create exclusive groups or channels on Telegram or Discord. Offer interactive content such as polls or promotions. On WhatsApp, use the diffusion lists for targeted messages.
Note: Hold a human touch in your exchanges to strengthen confidence.
