LinkedIn Automation Guide
We have designed an omnichannel prospect acquisition platform (email, LinkedIn, SMS, VMS, retargeting and post management) based on our B2B database of 15 million multi-criteria nominative contacts.
The objective is to bring together all prospecting and customer acquisition tools in a single solution. This makes it possible to implement outbound, retargeting and ABM strategies over time, while significantly reducing usage costs by replacing several products and data. Our model is all-inclusive, in the form of a single or multi-client package.
Our additional advantage lies in the fact that we carry out their prospecting campaigns for all our clients, developing messages, reminders, and adopting a mixed channel approach.
The ultimate goal of our tool is to obtain prospect engagement through clearly identified requests, such as meeting requests, quotes, documentation, or webinar booking.
Benefits of showing yourself on LinkedIn
- Promote your business
- Engage in discussion with your customers and influence their perception of your business
- Respond to questions and possible complaints from your customers
- Gain visibility on the Internet
- Improve your brand image
- Manage your e-reputation more effectively
- Increase traffic to your site
Why and how to set up LinkedIn account delegation
The delegation of management of a LinkedIn account is a process initiated by the communications department of a company. It consists of inviting employees or partners to share the company's marketing content on their own social networks to increase its visibility tenfold.
However, this strategy can be hampered by the participants' lack of time or motivation: “I don't have time to take care of it! »
The solution: delegation of social accounts! The employee or partner who so wishes delegates access to their LinkedIn account to the marketing department or a marketing agency.
This allows this service to publish content directly (with control, moderation and visibility for the account owner): “You don't have to do anything. We take care of everything! »
How to set this up?
Unique features of our solution
- Combine LinkedIn and email prospecting : This allows a prospect who does not accept the LinkedIn invitation to receive information by email.
- Manage all of a company's accounts in one place : This centralizes the administration and management of LinkedIn accounts by an account manager.
- Synchronize LinkedIn conversations with our PRM : This allows you to centralize conversations on LinkedIn and by email, making it easier to schedule new tasks, such as prospect recall.
- Retrieve contacts interacting on a post/feed : This function allows you to retrieve all contacts who interacted on a partner's or competitor's post, and to invite or write to them.
- Prospect contacts by school attended (alumni) : This allows you to invite former students of school xxx.
- Refine searches on LinkedIn : This allows you to be more targeted in searches by avoiding showing all the contacts linked to a search criterion.
- Increase your LinkedIn community : You will have a larger community that will follow you and that you will be able to contact more easily.
Technique and security of connecting to LinkedIn accounts
We don't use Chrome plugins because LinkedIn detects them and can suspend or ban accounts. To connect to our clients' accounts, we do not use usernames and passwords, but only session cookies placed by LinkedIn in your browser.
This technique is similar to using LinkedIn on your smartphone, allowing you to stay connected even when changing regions.
Duration of a campaign
The duration of a campaign depends on the number of prospects to contact. We work on a global package system per client project.
This package includes prospecting via LinkedIn and email, as well as tracking visitors to the client's website and retargeting Ads on LinkedIn, Facebook and Google.
Limitations imposed by LinkedIn
- Actions per LinkedIn account : From 50 to 80 actions per day, where one action corresponds to an invitation, a message, or a profile visit.
Emailing methods
- Own infrastructure : Max 5000 emails/day (cold emailing with 10% openers).
- Customer email (SMTP) : Max 100 emails/day (transactional with 30% openers).
Magileads Pricing
Fixed price of €133 excluding VAT per month for:
- Unlimited number of emails sent
- Unlimited number of LinkedIn scrapings
- Unlimited number of imported contacts
- Unlimited number of warm-ups
- Unlimited multichannel sequences
- Unlimited number of campaigns
- API Access
- Access to the monitoring dashboard
- Unlimited number of integrations
Contacts generated via LinkedIn
- The contact sheet who accepted your client's LinkedIn invitation requests is also identified in our PRM.
- All responses to messages on LinkedIn are reported in the contact file in our PRM, which can be synchronized with your client's CRM.
- To respond to messages from LinkedIn contacts, you will need to do so directly on LinkedIn. An evolution of our solution will soon make it possible to respond directly through our platform.
Average click rate
- Mass mailing opener rate: 10-12%
- Mass mailing click rate: 3-5%
- SMTP opener rate: 30-35%
- SMTP click rate: 3-5%
- LinkedIn invitation acceptance rate: 20-25%
- LinkedIn response rate: 30-40%
Frequently asked questions
- How do I insert my content into a LinkedIn message? : By links.
- Will we be able to host the 4 contents at your home? : Yes.
- Will we be able to track clicks on content? : Yes, because they will be hosted with us.
- Do you have instructions for “connecting” our client’s LinkedIn account to our PRM? : Yes.
Access to the client's LinkedIn account
Simply import the cookies placed by LinkedIn on the client's PC and copy them into the client's Magileads account. We do it for you if necessary.
Securing your LinkedIn account
This cookie method is the most secure. It simulates how a smartphone roams, passing from relay to ISP/4G relay without changing cookies, and informs LinkedIn that it's still you.
Identification methods with codes and passwords inform LinkedIn that it is a new connection from another PC, which can lead to account suspensions.
Please feel free to contact us with any additional questions or to learn more about our automation solutions on LinkedIn!
