Magileads is a powerful solution for automating and optimizing your prospecting campaigns, particularly via email and LinkedIn .

Multi-channel prospecting, by combining these two media, can greatly increase your chances of conversion, especially if it is well structured. 

Here are several prospecting scenario models that you can implement to maximize your results.

1 – Multi-step prospecting scenario – Email

This scenario is aimed at cold prospects and allows you to gradually engage them until conversion.

Objective : Engage a cold prospect through a series of automated emails to bring them to a discussion or meeting.

Steps :

  • Day 1 :
    • Subject : “How [your company] can help [prospect’s company name]”
    • Content : Brief presentation of your company, highlighting a specific problem in the prospect's sector of activity, and proposing a solution. Include a discreet CTA to schedule a call.
  • Day 3 :
    • Subject : “A solution to [specific problem]? »
    • Content : Reminder of the first email, with a relevant case study or testimony, and more direct CTA to schedule a meeting.
  • Day 7 :
    • Subject : “Last chance to learn more about [your solution]”
    • Content : Final relaunch with a strong CTA, offering a special offer or exclusive benefit.

2 – Post-content download recovery scenario – Email

Use this scenario to follow up with a prospect who downloaded free content, like an ebook or case study.

Objective : Get the prospect to interact more after downloading content.

Steps :

  • Day 1 (automatic email) :
    • Subject : “Thank you for downloading our guide on [theme]”
    • Content : Thank the prospect, and reiterate the importance of the content uploaded. Offer a free consultation to further the discussion.
  • Day 3 :
    • Subject : “Your opinion on our guide”
    • Content : Offer a consultation to discuss specific issues. Include a CTA to schedule a meeting.
  • Day 7 :
    • Subject : “Questions about our guide? »
    • Content : Reassure the prospect by offering an answer to their questions and propose a more formal exchange.
Linkedin prospecting 1
Prospecting scenario models with Magileads: Strategies by Email and LinkedIn

3 – LinkedIn prospecting scenario – Initial connection

LinkedIn is a great way to approach decision makers directly and create a professional relationship.

Objective : Use LinkedIn to engage in a conversation with a prospect in a natural way.

Steps :

  • Step 1: Request a connection
    • Message : “Hello [First name], I admire your work in the field of [sector]. I would love to connect with you! »
  • Step 2: Thank you message after login
    • Message : “Thanks for connecting, [First Name]. I saw that you work at [company name], and I think we could talk about [specific problem]. »
  • Step 3: Relaunch
    • Message : “Hello [First Name], I would like to offer you some ideas on [specific problem] based on my experience at [name of a client]. Would you be available to discuss this this week? »

↗️ Discover in video how to extract contacts from your LinkedIn connections in: 

https://www.youtube.com/watch?v=hpfir_-xjpg

4 – Hybrid scenario – Email and LinkedIn

This scenario leverages both channels to increase touchpoints and improve response rates.

Objective : Maximize engagement by combining actions on email and LinkedIn.

Steps :

  • Day 1 (Email) :
    • Subject : “Find out how [your company] can help you solve [specific problem]”
    • Content : General introduction to your solution.
  • Day 3 (LinkedIn) :
    • Message : Request a LinkedIn connection by recalling the subject of the email.
  • Day 5 (Email) :
    • Subject : “Did you see my post on LinkedIn? »
    • Content : Propose an exchange again by highlighting the value of your solution with concrete examples.
  • Day 7 (LinkedIn) :
    • Message : Follow up on LinkedIn mentioning that you would be happy to share solutions in a short meeting.

5 – Dormant Prospect Re-Engagement Scenario – Email

This scenario is ideal for reactivating prospects with whom you have lost contact after an initial interaction.

Objective : Re-engage prospects who have not followed up.

Steps :

  • Day 1 :
    • Subject : “Our last conversation – still relevant?” »
    • Content : Recall the initial subject of your exchange and ask if their needs have evolved.
  • Day 3 :
    • Subject : “New features in our offer to solve [specific problem]”
    • Content : Highlight developments in your product or service and propose a new meeting.
  • Day 7 :
    • Subject : “A solution to your current needs? »

Content : Offer an additional benefit or special offer to encourage the prospect to come back to you.

Try Magileads for free ↗️

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