3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
How to improve B2B customer loyalty through newsletters?
You can improve the loyalty of your B2B customers thanks to newsletters, provided you respect the rules. Here's how to do it exactly.
Digital prospecting: 3 promising techniques for a company in 2021
If you are a business and want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to the web marketing that aim to attract visitors to a site. These visitors are then converted into prospects after an action carried out, then ...
How to improve B2B customer loyalty through newsletters?
You can improve the loyalty of your B2B customers through newsletters, as long as you follow the rules. Here's how exactly.
8 email marketing automation examples
Here are 10 email examples you can use to successfully run your marketing automation campaign.
The best introductions to create a sales prospecting email
Chat GPT gives you 7 examples and 7 tips for creating the best introductions for a sales prospecting email.
Integrate content curation into your web marketing strategy
Content Curation is a Practice that Improves Your Traffic through The Integration of Interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replaces content marketing? What are prerogative? Overview of ...
Email prospecting: how to get more returns?
In Terms of Prospecting, If an Email is fast and inexpensive, the Study Entitled "Email Marketing Attitude BtoB 2016 of the SNCD" Showed that 43 Emails on Average Arrive in the Inbox of A Professional, 10 of which are of an advertising nature. It there is difficult to capture his…
Digital marketing: why and how to digitalize your business?
Digitalizing your business seems inevitable at the moment but above all sine qua none for any business.
Understanding the GDPR and making your email campaigns compliant
Reinforced on May 25, 2018, the GDPR or General Data Protection Regulation is a Regulation that Applied to All Companies Operating in the country of the European Union. The Main Objectives of This Legal Framework Are to Allow European Internet Users (Adults and Minors) to Better Control Their Personal Data…
Emailing strategy: best practices and key figures in 2022
To refine your 2022 marketing campaign, you need to know how your targets behave towards emails.
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant love of Information Before Making a Purchase Decision. It is necessary to adapt the marketing strategy to this changes. It is this digital strategy that is called "inbound marketing". This concept was born…
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has generally decreased. Therefore, here are some practical tips to optimize it in 2022.
Email retargeting: an essential marketing strategy to convert and build loyalty
Practical advice for successful email retargeting campaigns, emphasizing the importance of consistency and customer knowledge.
Magileads: the specialist in omnichannel prospecting at the Paris e-marketing show from March 29 to 31
Magileads, the omnichannel prospecting expert, will exhibit at the Paris 2022 e-marketing show. Join us at stand 2AZ1!
Emailing: how to monitor and interpret the different metrics?
It is not enough to properly optimize your email campaign. You must measure the results of your efforts with reliable indicators.
Emailing: 5 copywriter techniques to boost your open rate
For your recipients to open your emails, you need to apply these 5 copywriting techniques in your email campaign.
How to create an email marketing campaign?
Learn how to create an effective online presence with email marketing campaigns without putting your business at risk.
Emailing and newsletter: the secrets to making them impactful
Discover the secrets of emailing and newsletters, two types of emails used to develop a digital communication campaign.
7 phrases you absolutely must ban from your prospecting emails
The quality of your prospecting emails determines a large part of the success of your campaigns. Here are 7 phrases to avoid.
A/B testing to optimize the marketing strategy
A/B Testing is an alternative to maximize traffic and open misch. It is a reliable Scientific Tool to Guide Marketing Teams in Choosing Their Approach. A/B testing has Economic Advantages in the Face of the Increasement Cost of Advertisements. But what is the principle of a/b testing? And How does…
