Email marketing remains one of the most effective ways for businesses large and small to connect with their audiences. However, are companies exploiting it optimally?
In this article, discover the key statistics for emailing in 2024. You can refer to them to perfect your campaigns and accelerate the growth of your business.
Understanding these statistics is essential to improve your email and maximize your marketing ROI. Data like open rates, click-through rates, and conversion rates provide insights into how your emails are performing . Analyzing these metrics allows you to adjust your content, the timing of your sendings and the target to obtain better results.
General email statistics
1 – Emails sent: In 2022, the world experienced approximately 333 billion emails sent and received daily. Projections indicate that this number will increase to 392.5 billion emails per day by 2026 (Statista | 2023).
2 – Email Users: In 2022, the global number of email users reached 4.26 billion and is expected to increase to 4.73 billion by 2026 (Statista | 2023).
3 – Emails sent by country: In 2023, the United States, the United Kingdom, India, Japan and Belgium were among the countries with a notable daily volume of emails (Statista | 2023).
4 – Spam: In December 2022, more than 45% of email traffic consisted of unwanted messages (Statista | 2023).
5 – Email Marketing Revenue: In 2020, the global email marketing market was worth US$7.5 billion. This figure was predicted to reach 17.9 billion by 2027, with an expected compound annual growth rate (CAGR) of 13.3% during this period (Statista | 2021).
6 – Emailing budget: According to a survey conducted between February and March 2022, marketing directors of large companies in North America, the United Kingdom, Germany and France revealed that 10.1% of their marketing budget online was allocated to social media advertising, 9.8% to search, and 9.3% to digital display advertising (Statista | 2022).
Open rate and click rate
7 – Average open rate: The average open rate across all industries is 21.33% (MailChimp | 2019).
8 – Impact of subject lines: 64% of recipients decide to open or delete emails based on the subject lines (Finances Online | 2023).
9 – Engaging subject lines: 1/3 of users choose to open emails because of engaging subject lines (Finances Online | 2023).
10 – Best days: The day with the highest open rate is Monday, with a rate of 22.0%. The day with the highest click-through rate is Tuesday, with a rate of 2.4% (Campaign Monitor | 2021).
Email deliverability
11 – Average deliverability rate: The average deliverability rate is 85.7%. Around 14.3% of emails never reach their intended destination (emailtooltester | 2023).
12 – Good deliverability rates: A deliverability rate of 89% is considered good (emailtooltester | 2023).
13 – Acceptable rates: Deliverability rates of 88 to 83% are considered acceptable. Any lower rate is considered low (emailtooltester | 2023).
Email personalization
14 – Effective Strategies: The most effective email marketing campaigns include subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%) (HubSpot Blog Research, 2021).
15 – Subject line personalization: In 2022, approximately 47% of marketers in selected countries included subject line personalization in more than half of their email marketing campaigns (Statista | 2022).
READ ALSO: 15 influencer marketing strategy examples to find inspiration
Mobile email statistics
16 – Device preferences: The majority of email views come from mobile devices (41%), closely followed by desktop views (39%) (HubSpot | 2021).
17 – Mobile-friendly layout: A mobile-friendly email layout can increase unique clicks on mobile devices by 15% (MailChimp | 2021).
18 – Mobile Email Incorporation: 56% of marketers integrate mobile-friendly emails into their email marketing approach (HubSpot | 2021).
Email Automation Statistics
19 – Effectiveness of generative AI: 95% of marketers using generative AI for email creation consider it “effective”, of which 54% consider it “very effective” (HubSpot | 2023).
19 – Applications of AI: 43% of marketers using generative AI believe it is most useful for creating emails (HubSpot | 2023).
20 – Writing emails using AI: 38% of marketers using AI use it to write emails (HubSpot | 2023).
21 – Use of automation: In a global survey conducted in February 2023, 63% of marketing decision-makers indicated using automation in their email marketing
Emailing and AI statistics
22 – Effectiveness of AI in Email Marketing: In a 2023 survey of email marketers in the US, UK and other European countries, about 51% said that email marketing AI-powered email was more effective than traditional approaches (Statista | 2023).
23 – Applications of AI in email marketing: In a 2023 survey of email marketers in the US, UK and other European countries, automatic content and image generation emerged as the most intriguing application of artificial intelligence (AI) in the email marketing, cited by around 40% of respondents (Statista | 2023).
Email marketing demographics
24 – Multiple email addresses: 35% of respondents in the United States have two email addresses, and 28% have more than four (Statista | 2021).
25 – Reading time: On average, consumers spend 10 seconds reading emails from brands (Statista | 2021).
26 – Unread emails: 40% of consumers report having a minimum of 50 unread emails in their inbox (HubSpot | 2020).
27 – Emails and millennials: 64% of Millennials consider email the most personal communication channel, and 53% of millennial Gmail users check the “Promotions” tab at least once a day (Bluecore | 2021 ).
Conclusion
Understanding these statistics is essential to adapt your strategies to the current landscape, improve engagement and ultimately optimize the success of your email campaigns. Remember that every email campaign is unique, and analyzing trends and statistics can help you perfect your campaigns.
If you need help finding your prospects and creating segmented lists, consider using tools like Magileads . You can also consult our article on how to create B2B emails that will win you big contracts to inspire you in creating your campaigns.
Email marketing is evolving, and staying informed on trends and statistics will put you ahead of the game in 2024.
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