Do you know the essential tools for digital prospecting?
One of the steps in marketing is prospecting. Prospecting involves finding customers and encouraging them to buy your products or services. Traditionally, advertising and salespeople handle this part. However, times change, and so do prospects. Technology has become a major part of everyday life. This is precisely where digital prospecting comes in. It uses websites and new technologies to achieve its ultimate goal. Indeed, it's a way to attract readers to become customers. So what tools are available to achieve this?
Build your own website the right way
Before any other platform existed, websites ruled. They still continue to exist. Indeed, it is a significant tool for making your business known.
Structure your website well
A website is first of all a digital showcase of your brand. In addition, he must give a good image of your company. You must present your activities and skills there. prospect 's interest to buy from your home through your site. Therefore, the latter must be pleasant to see and easy to navigate. Readability and attraction are your main objectives during its design. Make sure to capture your customers' attention. Illustrate with images and videos. Even create forums for more interaction between you and customers. Therefore, opt for easy -to -use software to design it like WordPress, Jomla, Drupal etc. Otherwise, do not hesitate to call on professionals for an optimal and personalized .
Choosing SEO
However, for your site to be as visible as possible, you must guide it SEO . Concretely, this consists in positioning your page among the first results on search engines. Internet users prefer what is obvious to them. The facility and reason for the slightest effort are the main behaviors of consumers. This technique is based on factors linked to your site itself. In addition, this is the structure and quality of your platform. The keywords include in your texts and content are direct managers.
Integrate a blog into your site
Having a blog increases your search visibility. It also helps establish your professionalism and popularity. A blog can be informative or promotional. You can also link news to your products and customer needs . Always attract your readers to use your services. Email and social media can help you promote your blog. However, articles should be easy to read and attractive. The terms should be simple and easy to understand, not too technical. Your target audience should be eager to access the content.
Be visible on social networks
Since their existence, half of the planet has been connected to all kinds of social networks . You have to go where the customer is. It is the main hunting ground these days.
Inform prospects about your products
In these platforms you can have your personal account or your business account. Do as you see fit. Via these profiles, show the image of your company, present it effectively. Encourage people to follow you on all networks. Highlight your products. It’s not enough just one post. You have to start again as often, but always in different ways. So, to promote your cosmetic product for example, write an informative text with the image of your product. Next, make a demonstrative video. You will see that you will quickly get interested people.
Communicate and interact with your prospects
Knowing is good, but discussing it is even better. Indeed, followers will want to ask questions, tease or find out more. Messages and comments were created for this purpose. Every question, serious or not, should always be answered in a professional manner. It is through your way of reacting that the customer will be won over. If he manages to be convinced, you can then direct him to your site or directly to buy. Online stores should be designed to make purchasing easier.
Organize games and promotions
What attracts Internet users the most is receiving products for free. Yes, people like free stuff. To do this and to also increase your visibility, organize sharing of your offer. Additionally, include other people in this share. Your account or page will be boosted and visited by a lot of audiences. It’s a way to make your products and services known. By giving a small gift, you will receive countless new consumers in return. Always make sure your profile and posts are public.
Don't forget emailing
It is true that many are on the network, but other people have still chosen to be on the sidelines. They prefer emails instead. It's more discreet, but just as effective.
This involves sending emails to individuals or companies who want to benefit from your services. These messages can be informative, promotional or relational. For the first 2 categories, you talk about your company and your offers. As for sites and social networks , you have to be both brief and attractive. You must be both professional and accessible in the eyes of readers. They will then answer you or not according to their interest. For the third type, you come back to request its opinion on the services offered. From there, you will be able to know the continuity of your collaboration.
It is to say that technology advances small and medium -sized enterprises. The customer becomes more accessible thanks to technological progress. Traditional prospecting is neglected in favor of digital prospecting. This is easier and more profitable. Indeed, you no longer have to move. However, your scope is maximum, even global.
