A company that wants to develop in digital marketing must determine its objectives and needs . In order to achieve its goals, the company must have the appropriate knowledge and know-how. To do this, she may or may not hire a community manager . In both cases, one thing is certain: to have the best results in digital marketing, theory must be accompanied by practical knowledge, but above all the appropriate tools .
There are countless IT tools for this type of business strategy. In particular, they help to better exploit the opportunities offered by the Internet . Due to their number, here are some of the most popular and important tools
WordPress for creating a website
It's no longer a secret, websites are at the heart of digital marketing. Having one is therefore essential. It is precisely for the creation of these sites that WordPress exists. Although very practical for designing, it is not really a digital marketing tool.
More precisely, it is software belonging to the group of Content Management Systems (or CMS) . This type of software offers its users the possibility of creating websites even if they do not have technical skills in web or computer development. According to a study by W3Techs, WordPress helped create around 40% of websites . This platform has quickly become a reference among a multitude of digital marketing managers, including community managers. For good reason, it is easily accessible .
Depending on the objectives to be achieved, appropriate training allows you to acquire the skills necessary to use it. Ultimately, the beneficiary of the training can manage a site. Furthermore, it will also be able to optimize the site , such as its design, its security and its natural referencing.
Google Analytics and the optimization of a digital marketing strategy
After setting up a website, its effectiveness This helps to improve the digital marketing strategy. It is for this purpose that Google Analytics . This is a tool that allows you to analyze many points concerning a website. It has the advantage of offering free services to its users, making it even more interesting in digital marketing.
Search Engine Optimization (or SEO) professionals . With the help of this instrument, they can better understand the conduct of their audience. In this way, they can adapt their method to generate more visits to the web pages they govern. To put it simply, Google Analytics allows you to optimize the website and its pages by analyzing their strengths and weaknesses.
The fact is that Google Analytics offers access to different dashboards and various data. These notably promote the SEO optimization of the site in order to have more visibility. Concretely, this Google tool offers to study the effectiveness of web pages. For example, the user has access to the conversion percentage of prospects into customers . He also has the possibility of knowing how (emailing, social networks, etc.) Internet users landed on his site. The owner can also monitor the number of visits over a specific period.
Google Ads, paying for more visibility on the Net
Digital marketing experts know that visibility is an extremely important point. To acquire them, Google Ads is one of the best solutions for carrying out SEA optimization . However, its services are not free. The beneficiary must, for example, invest in the production of advertising . He must also pay to position himself on relevant keywords according to his sector of activity.
Of course, each browser has its own advertising platform. However, Google brings together the vast majority of searches carried out by European Internet users, including the French. Therefore, Google Ads is essential for anyone who wants to develop in digital marketing.
In fact, the services offered by this tool encourage an increase in the number of visits . Furthermore, the cost of the service depends on the keyword chosen, in particular depending on the number of competitors who have chosen it. Indeed, the price (cost per click or CTC) influences positioning. However, the quality of the landing page and the natural referencing of the site should not be neglected.
MailChimp for Email Campaign Automation
Emailing is a common practice in the world of digital marketing. In the hands of an expert, this practice is particularly effective in converting prospects into customers . In addition, this method offers good potential regarding its profitability. Indeed, expenses are often low compared to the results it can bring.
To be more efficient in sending emails, MailChimp is a good solution. This software makes it possible to automate the sending process . Especially since the results it offers are analyzable and it is among the most used tools in its field.
Thanks to its many features, MailChimp allows you to add automation to your digital marketing strategy. It allows you to configure a contact list and then automate the sending of emails. Furthermore, users can access a lot of information. These relate to the number of clicks, the time of day when emails are most opened and much more. As a result, MailChimp allows for constant evolution of emails used in marketing automation.
Hootsuite helps leverage social media
Hootsuite is an online platform that allows you to take better advantage of social networks . Indeed, the latter are part of the pillars of digital marketing. This tool helps manage multiple social networks more easily with a single dashboard. It allows you to schedule publications , study the impact of digital campaigns and more. Additionally, Hootsuite is among the most popular in its field.
In short, WordPress, Google Analytics, Google Ads , MailChimp and Hootsuite are some of the most practical tools in the world of digital marketing. In particular, they can cover many needs while being effective, but above all affordable. However, having them available is not enough. To be able to make the most of them, an expert like a community manager is essential.
