LinkedIn offers much more than networking opportunities. As a social platform, it also allows you to post content, like and comment on other users' posts, and manage personal and business pages.
As you grow your network and your content gains popularity, it becomes important to track who is interacting with your posts as well as those of your competitors.
This is where LinkedIn scraping tools are essential, to analyze and optimize your LinkedIn strategy.
It must be recognized that extracting and analyzing engagement data from LinkedIn posts is crucial to maximizing your social media strategy.
By using the right tools and approaches, you can gain insights into your audience's behavior, improve the personalization of your content, and increase engagement.
What are LinkedIn post likes?
LinkedIn post likes allow users to express approval or appreciation for shared content. They include reactions like Like, Celebrate, Support, Love, Insightful, and Funny.
People who engage with your LinkedIn content by liking and commenting are showing more than just passive interest. They demonstrate active engagement and potential personal or professional interest in the subject. Here's why it's important to pay attention to these interactions:
1 – Insights and audience analysis
Exporting data from users who like your posts provides valuable insights into your audience's preferences and behaviors . By analyzing engagement patterns, you get direct feedback on which aspects of your content resonate most with your social network. Understanding which topics, problems, or solutions generate the most engagement then allows you to strategically create better content to meet your audience's interests.
2 – Lead generation
Post-post interaction data can directly support your lead generation. LinkedIn profiles that engage with your content are more likely to be interested in purchasing your products or services, making them ideal candidates for direct prospecting. You can use this data to send them hyper-personalized messages and increase the chances of conversion.
3 – Building relationships
Regular interaction with users who frequently engage with your posts helps build long-term professional relationships. By initiating conversations based on shared interests , as evidenced by your post interactions, you can foster a sense of community and loyalty essential for sustained business growth.
4 – Competitive analysis
Understanding how your content compares to similar content from your competitors can provide strategic insights. Engagement analysis can reveal the strengths and weaknesses of your and your competitors' content . This provides a clearer picture of what makes content perform well in your industry niche.
How to export LinkedIn post likers?
You can export LinkedIn post likers in 3 steps.
Step 1: Copy and paste the post URL
To export likers from your LinkedIn posts, start by copying and pasting the post URL:
- Find a LinkedIn post.
- Click on the three dots at the top right of the post.
- Select “Copy post link” from the drop-down menu.
Step 2: Paste the URL into a LinkedIn scraping tool
You can use tools like Magileads to export likers and commenters from LinkedIn posts. For this example, we will use Magileads :
- Go to the “Create a list”
- Click “LinkedIn Post Likers”
- Copy and paste the link from the LinkedIn post to scrape
Step 3: Download results as CSV file
Once the phantom configured, press the launch button and wait a few minutes. Then, all you have to do is download the CSV file containing the following information:
- LinkedIn URL
- First name
- Name
- Position Title
- Degree of connection
- Type of reaction
How to export LinkedIn post commenters?
To export comments from your LinkedIn posts, follow a similar process to likers:
Step 1: Copy your LinkedIn post URL
Repeat the same steps to copy the post link.
Step 2: Paste the URL into a LinkedIn scraping tool
Click on the “LinkedIn Post Commenters” in Magileads. The tool will allow you to extract details from commenters.
Step 3: Download results as CSV file
Once configured, launch the tool and download the results as a CSV file, containing the same types of information as for likers.
Can we export LinkedIn post views?
It is not possible to export LinkedIn post views. Although LinkedIn provides metrics on the number of views, likes, and comments a post receives, this data is only available in the platform's analytics dashboard due to its data privacy policies.
Can we export LinkedIn post analytics?
On LinkedIn, you can track your analytics and download them to an Excel file. LinkedIn provides detailed metrics on post performance, such as impressions, engagement, and demographics.
- Go to your Admin view of the page.
- Navigate to the Analytics Section :
- Select Visitors, Content, Followers, Competitors, Leads, or Employee Advocacy.
- Click the Export button at the top right.
- Select a period and click Export.
The XLS file will be accessible after downloading.
3 benefits of exporting LinkedIn data
Exporting LinkedIn search results to Excel spreadsheets can have many benefits for different purposes.
1 – Build prospect lists
If you're a marketer, salesperson, or business owner, you can use LinkedIn to find and connect with potential clients in your niche or industry. By exporting leads from LinkedIn search results to Excel, you can build lists of qualified for your LinkedIn prospecting campaigns, cold emails, or other channels.
2 – Update your CRM contacts
By using CRM (customer relationship management) software to manage your B2B leads and customers, you can import your LinkedIn search results to Excel and then upload them to your CRM database. According to HubSpot, 22.5% of B2B data depreciates each year , hence the importance of keeping your CRM up to date. By importing LinkedIn data into your CRM, you can update your contacts, track your interactions, and follow up with them until they become loyal customers.
3 – Find candidates
If you're a recruiter, hiring manager, or employer, you can use LinkedIn to find and connect with potential candidates for your open positions . By extracting data from LinkedIn search results into Excel, you can build a list of qualified candidates matching your requirements and preferences, then contact them via email campaigns, messages, or other channels.
