Features of our
B2B acquisition prospecting

Magileads: The Most Complete 360° Marketing Automation Solution

Magileads offers an integrated marketing automation platform, combining several prospecting channels such as emailing, LinkedIn, SMS, VMS (Voice Message Service) and advertising retargeting, thus allowing coherent and unified management of prospecting campaigns.

1. Dynamic B2B Database

• Access to a global database enriched with B2B : Magileads allows you to access an international database of professional profiles with detailed information such as civilities, surname, first name, functions, contact details, LinkedIn link, Pro Mail and more. This includes targeted decision-making contacts across various industries, constantly updated to ensure data freshness.
• Contact import and enrichment : Import your contact files via different formats (TXT, CSV, Excel) and let Magileads automatically enrich these lists with additional data (emails, LinkedIn profiles, phone numbers).
• List management and segmentation : Merge, split, share and export your lists to organize your campaigns precisely. Segment your contacts based on specific criteria such as job title, industry, location, and other behavioral data to target the right audiences.

2. Emailing Automation: Optimized Management of Email Campaigns

• Creating personalized, responsive emails : Use a built-in email editor with a drag & drop interface to easily design engaging, mobile-friendly emails. Choose from pre-made templates or create your own designs to reflect your brand identity.
• Automated scenarios and scheduled reminders : Program email sequences with automatic reminders conditioned by the behavior of prospects (opening, clicks, responses). Adjust your messages in real time based on the interactions received.
• A/B testing and continuous optimization : Perform A/B testing on your subject lines, content, and sending times to identify the best performing elements and maximize your conversion rates.
• Multi-account SMTP servers : Magileads manages pools of SMTP servers, allowing efficient management of shipments with IP address rotation and customization of shipping domains to ensure optimal deliverability.

3. LinkedIn Automation – Unparalleled Power

• LinkedIn integration with data enrichment : Magileads connects LinkedIn profiles directly to your CRM, enabling automatic extraction and enrichment of prospect data. This integration facilitates campaign management and contact qualification.
• Automate LinkedIn Actions : Automate actions like profile visits, invitations to connect, and follow-up messages on LinkedIn. Create complex scenarios mixing LinkedIn and other channels such as email or SMS to maintain constant, multi-touch engagement with your prospects.
• LinkedIn multi-account management : Manage multiple LinkedIn accounts without Chrome extensions, with automatic actions synchronized and controlled from the platform, respecting LinkedIn security rules and policies.

4. Creation of Personalized Landing Pages and Sales Funnels

• No-Code Landing Page Design : Easily create landing pages with an intuitive, no-code visual editor designed to capture your prospects' attention. Customize the design, capture forms, and multimedia elements to enhance the user experience.
• Form Pages and Conversion Funnels : Develop optimized form pages to generate leads, collect valuable information, and qualify your prospects. Forms can be integrated directly into your campaigns and are configurable according to the specific needs of each project.
• Automated Sales Funnel Scenarios : Automate your prospects' journeys from first interaction to final conversion with multi-step sales scenarios. Integrate emails, LinkedIn messages, SMS and phone calls into the user journey to maximize conversions.
• Page testing and optimization : Perform A/B testing on different versions of your landing pages to identify which elements convert best. Adjust content, CTAs (call-to-action), and forms in real time to optimize the performance of your pages.

5. Lead Scoring and Nurturing: Precise Targeting of Opportunities

• Advanced behavioral scoring : Evaluate your prospects based on their engagement with your content, assign scores based on clicks, email opens, site visits, and other measured behaviors, to prioritize high-potential leads.
• Automated nurturing strategies : Develop personalized nurturing scenarios that automatically send content tailored to the interests and maturity level of your prospects. You can thus gradually guide your leads towards decision-making.

6. Retargeting and Analytics: Maximize Engagement with Accurate Data

• Monitoring and analysis of visitor behavior : Magileads offers an advanced tracking module that identifies visitors to your site and analyzes their journey to optimize conversion strategies. Using these insights, adjust your campaigns based on real user behavior.
• Smart ad retargeting : Retarget visitors with personalized ads based on their interaction on your sites and emails, maximizing re-engagement and conversion opportunities.

7. Integrated Artificial Intelligence (AI): Personalization and Prediction

• AI content and messaging generation : Create personalized messages with the help of AI, which analyzes prospect data to deliver tailored, engaging content. This feature reduces the time spent writing messages while increasing their relevance.
• Intelligent scoring and segmentation : Magileads AI automatically segments prospects based on dynamic criteria, enabling proactive and predictive campaign management. Scoring updates in real time based on new interactions.
• Predictive Opportunity Analytics : Anticipate your campaign performance and detect sales opportunities by analyzing behavioral data and response trends.
• Send time optimization and sentiment analysis : Magileads uses algorithms to determine the best times to send emails and LinkedIn messages, as well as to analyze the tone of responses received, thus automatically adjusting follow-up strategies.

8. Integrated PRM/CRM: Effective Management of Prospect and Customer Relations

• Centralized history and contact management : Access an integrated PRM/CRM that centralizes all interactions with your contacts, including sent emails, LinkedIn messages, phone calls, and scheduled appointments.
• Smooth integration with external tools : Magileads integrates with your internal systems (Google Calendar, Outlook, external CRMs, AirCall, etc.) for smooth data synchronization and optimized opportunity management.

9. Reporting and Statistics: Performance Measurement and Continuous Improvement

• Detailed and configurable reporting : Access detailed dashboards showing your campaign performance, engagement rates, lead scores, and other key metrics. These reports are customizable to align with your specific performance indicators.
• Analytics Data Export : Export engagement data, including email openers, clickers, site visitors, and appointments booked, for in-depth analysis internally or integration into other analytics tools.

10. Team Management and Multi-User: Simplified Collaboration

• Creation and management of users : Magileads allows you to create work teams with specific roles and permissions, thus facilitating collaboration between members of the sales and marketing team.
• Credit control and redistribution : Manage usage credits between users, allowing resource distribution tailored to the needs of each campaign or team member.

11. Reseller Area and Personalization: White Label Experience

• Customizable white label platform : Magileads offers a white label version for agencies and partners, with complete customization options (logos, colors, dedicated URL) to offer the solution under your own identity.
• Commission and user management : Configure pricing policies, assign specific access and manage your own sales teams directly from the Magileads interface.

12. Mailing Server – Mass Mailing and Call Mailing: Large-Scale Sending Capacity

• Infrastructure for mass mailings : Magileads manages a dedicated infrastructure for mass mailings with more than 250 IPs/domains, ensuring the rapid distribution of your emails even during peaks of activity.
• Automatic warmup and sending rate management : Warmup features ensure that new domains and IPs gradually increase their sending capacity, thus minimizing the risk of spamming.

13. GDPR Compliance and Opt-Out Management: Security and Respect for Data

• Automation of unsubscriptions : Magileads automatically handles unsubscription requests, ensuring management complies with GDPR regulations without manual intervention.
• Data deletion and anonymization : Respect users' rights by deleting or anonymizing personal data upon request, ensuring the confidentiality and security of the information.

14. Automation and Social Selling Scenarios

• Multi-channel scenarios for personalized follow-up : Magileads allows you to integrate LinkedIn, Google Map, and even paper mailings into automated sales scenarios, creating a complete and omnichannel nurturing experience.
• Social performance analysis and reporting : Track social interaction results to measure the impact of your social selling efforts and adjust your strategies accordingly.

This comprehensive description highlights the extent of Magileads' capabilities as a 360° marketing automation platform, offering powerful and integrated tools to manage the entire prospecting and sales cycle.