“Lead Tracking” functionality is much more than a simple management tool: it is a real compass to guide your prospecting efforts.
Thanks to its intuitive and customizable columns, you can track your prospects precisely, prioritize your actions and maximize your chances of conversion.
What is the “Lead Tracking” feature in Magileads?
“ Lead Tracking” is an intuitive and customizable interface that allows you to classify your prospects into different categories based on their level of engagement. With predefined and customizable columns, you can follow your lead journey in detail and make informed decisions to optimize your prospecting efforts.
The main columns
- Opener
This column groups together the leads who opened your emails. These prospects show an initial level of interest in your communications, which makes them an ideal target for soft reminders or more personalized content. - Clicker
Leads in this column not only opened your emails, but also clicked on the included links. Their behavior indicates greater interest, and they are often closer to making a decision. - Answering machine
This column gathers prospects who responded to your emails. These leads require special attention because they have shown an explicit willingness to engage in dialogue. - Please remember
This category is ideal for prospects requiring telephone follow-up or more direct follow-up. It is particularly useful for organizing your multichannel campaigns by combining email and calls.
Customizing Columns
One of the great strengths of this feature is the ability to create your own columns according to your specific needs. For example :
- Qualified prospects : To group together leads that perfectly match your target persona.
- Requires a quote : To track leads who request pricing information.
- Abandoned campaign : To manage prospects who have stopped interacting.
These custom options provide complete flexibility to fit your prospecting goals.
READ ALSO: • Tracking qualified leads
The key benefits of the feature
Magileads' Lead Tracking functionality offers several key benefits that make your prospecting easier to manage.
- First of all, the clear visualization of the dashboard allows you to have an overview of your lead actions at a glance. This intuitive interface allows you to follow the evolution of each prospect through the different stages of their purchasing journey, which helps you make quick and effective decisions, without having to dig through scattered information.
- Then, precise segmentation is another major advantage. Thanks to predefined and customizable columns, you can classify your leads according to different criteria, such as their level of engagement (email opening, clicks, replies, etc.) or their specific needs. This fine segmentation allows you to better understand the behavior of your prospects and respond in a more targeted manner to their expectations.
- Prioritizing efforts is also made easier thanks to this tool. By quickly identifying the most engaged leads, you can focus your efforts on those who show real conversion potential, rather than dispersing your energy on less receptive prospects. This not only optimizes your time, but also your chances of success by allowing you to focus your actions where they are most likely to generate results.
- Finally, collaborative monitoring allows for smooth management when working in a team. By centralizing all your lead information, each team member can easily access updated data and ensure follow-up actions are well coordinated. This guarantees a smooth transition between team members, without loss of information and with better collaboration, to maximize collective efficiency in lead management.
How to use “Lead Tracking” effectively?
Collaborate with your team
Ensure that all members of your team are aligned on the ranking criteria to maximize the effectiveness of your actions.
Configure your custom columns
Determine the key stages of your prospecting cycle and create suitable columns to track your prospects.
Analyze data regularly
Check the dashboard to identify trends and adjust your strategies in real time.
Automate repetitive actions
Magileads offers integrations with tools like Zapier to automate reminders, notifications and column updates.
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