To succeed in your email campaign , it is essential to always choose the police and fonts to use. Here are some tips that will allow you to correctly format your emails to make them easier to read .
If you want to beautify the content of your emails, never neglect typography . Make sure your texts are perfectly readable, whatever the media on which they will be displayed. overly condensed fonts . Also avoid those where the space between letters is not standardized . The weight of the page, height , width and colors must also be taken into account to obtain the best possible result.
Prefer standard fonts and font sizes
By choosing standard fonts and font sizes , you can be sure that your emails will always well , even on mobile devices . When writing them, use one of the following fonts:
- Arial
- Arial Black
- Arial Narrow
- comic Sans
- Courier News
- Georgia, Impact
- Helvetica
- Tahoma
- Times New Roman
- Trebuchet MS
- Verdana
“Sans Serif” fonts are fashionable. You will also find Arial, Trebuchet MS and Helvetica , by default , on most operating systems and e-mail software .
Arial, for example, is available in all versions of Microsoft Word . Gmail also offers it, and you can use it on all email programs, including Magileads .
As for Helvetica , it is found by default on iCloud Mail . This is one of the most popular fonts for writing emails. Its rounded letters make it possible to obtain a visually pleasing text.
Of course, you can opt for other fonts to create your emails. Be aware, however, that your prospects' email software may not support some of them. In this case, they will be automatically replaced by one of those mentioned above.
As you will have understood, the simplest thing is always to use standard fonts and font sizes. If you really want to use specific fonts , consider specifying alternative fonts to avoid any display problems .
Font size: avoid writing too small!
As for the size of the fonts, it must be large enough to make it easier to read the text on mobile . The minimum recommended size is 14 px for this media type.
Regarding titles, they must have a minimum size of 14 px to provide good readability on computers . For mobile, choose a slightly larger size, namely 16 px .
About the line height, it should not be below 22 pixels or above 24 pixels . In fact, the goal is for your prospects to be able to read your message without straining their eyes .
As with any other document intended for reading, also make sure to structure your emails well . In addition to titles, include intertitles if necessary.
Furthermore, remember to always put a space between each of your paragraphs. As a reminder, these should not be too long. If possible, try not to exceed 70 characters per line.
Last but not least tips:
Avoid justifying your text! Indeed, when the length of the lines is different in a paragraph, it makes reading even easier. It is better to align your text to the left .
To differentiate the titles, you can choose to put them in color and in a different font . However, be careful not to overdo it! Two different fonts and two colors are more than enough.
If you choose different colors for the text, select them so that they differ sufficiently from that of the background . On a background of a light shade, text of a darker color will stand out much better .
And there you have it, you now know more about the fonts and font sizes to use in emails. Apply these few tips and you will see; whether personal , professional or commercial, your emails will be significantly more effective.
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